The process is tailored by selecting the right research methods (qualitative vs. quantitative, interviews vs. workshops, online vs. in-person, etc.) whilst remaining true to our approach of empathising, defining, creating, and testing & reporting. You may already have completed some of the research, for example, and we would not need to do it.
The outputs are also tailored to meet the needs of the engagement.
This flexibility ensures that the process uncovers opportunities and identifies risks specific to your project.
User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.
The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.
The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.
Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.
It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.
The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.
It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.
To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.