Digital consulting

A product discovery phase filters the good ideas from the rest, before you've invested too much time, money and effort.

Photograph of two colleagues writing on a whiteboard

Why might I need digital consulting?

You might need experienced, digital consulting for many reasons.

Internal knowledge gaps

Many businesses lack in-house expertise in new digital technologies. This knowledge gap can hinder your ability to identify and implement the most effective solution.

Even with a strong internal team, calling on experienced, external experts to consult on a specific issue or challenge can accelerate progress. Without the need for a permanent hire.

Conflicting stakeholders

Oftentimes, internal stakeholders are so close to their area of the business, that they need external help to see a different perspective.

"You can't see the label from inside the bottle" is an apt description for this challenge.

Different perspective

Perhaps you're struggling to keep pace with the rate of change, losing your competitive edge. Or perhaps your internal team are resistant to change.

External consultants can bring an invaluable, alternative perspective, gathered from different sources over a long period of time.

Covering new ground

When a new problem hits a business, much time is often wasted trying to train the internal team before they can begin to solve it.

Specialist consultants, like us, see similar problems every day, so we're able to deliver a solution far quicker.
Featured clients

Trusted by ambitious brands



Our consulting services help you understand and solve your most critical business challenges.

We drive innovation, and provide clarity on what to do next.
Success stories

Recent examples of our work

Using design sprints to drive rapid innovation

Using design sprints to drive rapid innovation

Quickly improving customer experience to make substantial improvements to business performance.
Digital transformation for a global membership organisation
The Institution of Structural Engineers

Digital transformation for a global membership organisation

Kick-starting a programme of digital transformation for a global membership organisation, keeping them relevant to members.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
Happy clients

Don’t just take our word for it

This is what our clients are saying about us.
"These folks are good. Fast, decisive, and there when you need them"
Matt Denman
CEO, Podium
"We wouldn’t have got the project over the line so quickly and successfully without them."
Chris Keane
"They are genuinely excited about what we’re building and why"
Claire Dunn
COO, Obu
Need to know more?

Frequently asked questions

How is the product discovery process tailored to meet the unique needs of our project?

The process is tailored by selecting the right research methods (qualitative vs. quantitative, interviews vs. workshops, online vs. in-person, etc.) whilst remaining true to our approach of empathising, defining, creating, and testing & reporting. You may already have completed some of the research, for example, and we would not need to do it.

The outputs are also tailored to meet the needs of the engagement.

This flexibility ensures that the process uncovers opportunities and identifies risks specific to your project.

What methods are used for user testing and how is the feedback incorporated into the product roadmap?

User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.

What are the key deliverables of a product discovery process?

The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.

What is the duration of the product discovery process?

The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.

How will understanding our users better lead to cost savings in the development process?

Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.

It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.

How does the product discovery process ensure a better product-market fit?

The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.

It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.

To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.


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Get in touch

Discuss your project with our senior digital strategist today.