Experience design

From early market MVP to full digital product, we'll create a standout, user-centric experience that'll delight your customers from the start.

Photograph of colleagues around a table sorting post it notes
Designing a successful digital product goes beyond aesthetics; it's about creating experiences that resonate, function seamlessly, and drive engagement.

As user expectations mature, it's crucial for organisations to offer products that are not just innovative but also user-centric and value-driven.

Our expertise in digital product design bridges this gap, helping organisations bring to life products that captivate and convert.

Experience design

Although every engagement varies, these are the types of services we provide during a digital product design project.
Success stories

Recent design projects

Creating an immersive digital experience for an iconic brand
Macmillan Publishers

Creating an immersive digital experience for an iconic brand

Reinventing the digital experience for The Gruffalo, resulting in a 70% global increase in visitors.
Launching a fintech platform to improve the re-mortgage experience

Launching a fintech platform to improve the re-mortgage experience

Changing the way people choose the right mortgage., from 'comparison-to-completion'.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
Featured clients

Trusted by ambitious brands


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Need to know more?

Frequently asked questions

How does a design system differ from a style guide or pattern library?

A style guide provides detailed guidelines on the visual aspects of branding (like color, typography, and logo usage).

A pattern library is a collection of design elements (like buttons, forms, and navigation bars).

But a design system integrates these aspects with broader design principles and practices. It encompasses style guides and pattern libraries but also includes coding standards, best practices, and a philosophical approach to design, ensuring a cohesive and consistent user experience across all platforms.

How do you approach web and mobile design differently, given the unique user engagement challenges in each platform?

The approach towards web and mobile design involves crafting intuitive designs tailored to the platform.

For web design, the focus is on creating a lasting digital impact, while mobile design emphasises seamless user engagement in a mobile-centric world.

The distinct strategies for each platform ensure an optimal user experience, irrespective of the device used.

What methodologies do you employ in user interface (UI) design to ensure it meets the needs of dynamic startups?

Methodologies employed focus on intuitiveness, ease of use, and aesthetic appeal, ensuring the UI complements the UX while meeting the company's strategic goals.

How do you approach prototyping, and how is it beneficial in visualising the final product?

Prototyping is crucial for visualising the final product and gathering early feedback.

The prototyping service transforms concepts into tangible (often clickable) visuals, bridging the gap between imagination and reality.

This iterative process of prototyping, testing, and refining helps in identifying design issues early, saving time and resources in the long run.

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product

How do you ensure user-centricity in product design, and how is user feedback incorporated into the design process?

The essence of user-centricity lies in understanding and addressing user needs and preferences.

We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.

Get in touch

Discuss your project with our senior digital strategist today.