Software development & technology

Cutting edge web, mobile and technology expertise under-pinned by rock-solid product management best practices.

At the core of every ground-breaking digital product lies a robust, scalable and beautifully engineered technology backbone.

With over 20 years' experience, we enable startups to build, iterate, and scale software solutions that are not just technologically superior, but also aligned to your business.

Technology partners

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Software development & technology

Using an Agile approach, we create reliable, high-performing digital products that scale and are securely maintained with a product roadmap.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
Success stories

Recent software development & technology projects

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Creating the UK’s first fintech platform designed to empower women and close the gender investment gap, for good.
Transitioning to a modern microservices architecture

Transitioning to a modern microservices architecture

Migrating a global SaaS business onto best-of-breed microservices architecture to create a platform for growth.
Featured clients

Trusted by ambitious brands


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Need to know more?

Frequently asked questions

How does Distinction ensure the security and privacy of AI implementations?

Security and privacy are paramount in all our work, not just that involving AI.

We adhere to industry best practices and comply with relevant regulations like GDPR to ensure data protection.

Our solutions are designed with robust security measures, including data encryption, secure data storage, and regular security audits. We also implement strict access controls and data governance policies to safeguard your information and ensure that privacy is maintained throughout the AI implementation process.

What are the key components or features of an MVP?

The key components of an MVP include just enough features to satisfy (ideally delight) early customers and provide feedback for future product development.

The essential features are those that solve the core problem for your target audience, which obviously vary from product to product.

The MVP should include a basic user interface, essential functionalities to test the primary hypothesis, and enough value to make the user interested in the product. 'Enough value' is a subjective measure, and will also vary from product to product.

It should also be able to collect user feedback effectively for future improvements. The focus should be on simplicity and the minimum set of features to address the primary need of your target market.

What is a Minimum Viable Product (MVP) and why is it important?

A Minimum Viable Product (MVP) is a development technique where a new product is introduced with basic features to satisfy (ideally delight) early adopters.

The main goal of an MVP is to quickly gather user feedback to iterate and improve the product.

It's crucial because it allows businesses to test a product hypothesis with minimal resources, reduce time to market, and avoid long and potentially unnecessary work.

An MVP helps in identifying the interest of the target audience and gathers valuable insights about customers' needs and preferences, which can guide future development.

We elaborate on this in our guide to MVPs.

What specific technologies and frameworks do you use?

We're agnostic. We use a range of modern technologies tailored to the project's needs, including:

  • Modern front-end technologies such as React, Vue, NextJS and Tailwind CSS
  • Leading backend technologies including .NET, Java and PHP
  • Native mobile development using Swift, React Native, Kotlin and Flutter
  • Scalable database services including Azure SQL, CosmosDB, MongoDB and others
  • Composable CMS platforms such as, Sanity, Prismic and Payload CMS
  • Best of need DXP systems such as Umbraco, Kentico and WordPress
  • Codeless prototyping solutions such as Webflow and Retool

This enables us to choose the right technology stack that aligns with the project's goals and the long-term vision.

You can read more about our technology partners here.

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product