Creating a new digital product

Launching a digital product requires a precise blend of strategy, execution, and timing.

Your vision, paired with our expertise, can ensure that your digital product launches successfully. We're here to guide, support, and amplify every step of the way.

Photograph of coffee mug with "We love founders" written on it

Creating a new digital product is hard

Are you worried about...
Investing lots of your own money in an idea without knowing if it will succeed or not
Being a 'non technical' founder
Someone else launching quicker than you
Agencies that make big promises, but don't deliver
Finding a agency who understands your vision
Finding a agency with the expertise and experience to bring your idea to life
We get it. And we're here to guide you.

Why are we a good fit to create your new digital product?

Firstly, we bring a holistic approach, ensuring that your product is market-ready in both functionality and appeal.

By leveraging cutting-edge tech and in-depth market insights, we guarantee your digital product will meet the exacting demands of your target audience.

Furthermore, our integrated go-to-market strategies ensure that your product receives the spotlight it deserves right from the get-go.

The result? A launch that not only captivates the market but sets the stage for sustained success and growth.

Featured clients

Trusted by ambitious brands

A simple 3-step process

Although we take every project on its own merits, we always make sure we understand the problem before prescribing a solution.

Our tried an tested process keeps us true to this mantra.

Research & Define

Fully understand the problem before prescribing a solution.

Plan & Execute

Agree on a plan of action before starting, then moving at speed.

Iterate & Improve

By adopting an Agile approach, you'll realise value more quickly.
Success stories

Recent examples of our work

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Creating the UK’s first fintech platform designed to empower women and close the gender investment gap, for good.
Launching a fintech platform to improve the re-mortgage experience

Launching a fintech platform to improve the re-mortgage experience

Changing the way people choose the right mortgage., from 'comparison-to-completion'.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

Technology partners

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Need to know more?

Frequently asked questions

What types of AI solutions does Distinction offer for businesses?

Distinction offers an increasingly broad range of AI solutions tailored to various business needs.

These include:

  • Machine learning algorithms for predictive analytics
  • Natural language processing for customer service automation
  • AI-driven data analysis for market insights
  • Intelligent automation for operational efficiency

Our solutions are designed to cater to multiple industries, offering custom applications in areas such as finance, healthcare, education, and more.

Each solution is tailored to meet the unique challenges and opportunities of your business, ensuring that you benefit from the most relevant and advanced AI technologies.

What are some common mistakes to avoid when developing an MVP?

The most common mistakes we see in MVP development include:

  • Trying to include too much in the MVP - losing the 'minimum' aspect
  • Neglecting user experience
  • Underestimating the importance of design
  • Ignoring market research
  • Not paying attention to feedback

It's essential to focus on core functionalities that reflect the product's value proposition.

Misinterpreting what the market needs, focusing too much on perfection, and launching too late can also hinder the success of an MVP.

Avoid making big assumptions without proof (ideally backed up by data) and ensure to gather and act on user feedback to iterate and improve the product continuously.

What are the key components or features of an MVP?

The key components of an MVP include just enough features to satisfy (ideally delight) early customers and provide feedback for future product development.

The essential features are those that solve the core problem for your target audience, which obviously vary from product to product.

The MVP should include a basic user interface, essential functionalities to test the primary hypothesis, and enough value to make the user interested in the product. 'Enough value' is a subjective measure, and will also vary from product to product.

It should also be able to collect user feedback effectively for future improvements. The focus should be on simplicity and the minimum set of features to address the primary need of your target market.

How does an MVP differ from a prototype or full-fledged product?

An MVP differs significantly from a prototype and a full-fledged product.

A prototype is a preliminary model to explore ideas and design concepts, not necessarily intended for release to the public. It's more about testing a concept than a market-ready product.

In contrast, an MVP is a simplified version of the product, developed with enough features to attract early adopters and validate a product idea early in the product development cycle.

A full-fledged product is a completely developed product with all intended features and functionalities, ready for the mass market.

We elaborate on the differences between and MVP and a prototype in our journal.

How does a design system differ from a style guide or pattern library?

A style guide provides detailed guidelines on the visual aspects of branding (like color, typography, and logo usage).

A pattern library is a collection of design elements (like buttons, forms, and navigation bars).

But a design system integrates these aspects with broader design principles and practices. It encompasses style guides and pattern libraries but also includes coding standards, best practices, and a philosophical approach to design, ensuring a cohesive and consistent user experience across all platforms.

What specific technologies and frameworks do you use?

We're agnostic. We use a range of modern technologies tailored to the project's needs, including:

  • Modern front-end technologies such as React, Vue, NextJS and Tailwind CSS
  • Leading backend technologies including .NET, Java and PHP
  • Native mobile development using Swift, React Native, Kotlin and Flutter
  • Scalable database services including Azure SQL, CosmosDB, MongoDB and others
  • Composable CMS platforms such as, Sanity, Prismic and Payload CMS
  • Best of need DXP systems such as Umbraco, Kentico and WordPress
  • Codeless prototyping solutions such as Webflow and Retool

This enables us to choose the right technology stack that aligns with the project's goals and the long-term vision.

You can read more about our technology partners here.

What methodologies do you employ in user interface (UI) design to ensure it meets the needs of dynamic startups?

Methodologies employed focus on intuitiveness, ease of use, and aesthetic appeal, ensuring the UI complements the UX while meeting the company's strategic goals.

How do you approach prototyping, and how is it beneficial in visualising the final product?

Prototyping is crucial for visualising the final product and gathering early feedback.

The prototyping service transforms concepts into tangible (often clickable) visuals, bridging the gap between imagination and reality.

This iterative process of prototyping, testing, and refining helps in identifying design issues early, saving time and resources in the long run.

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product

How do you ensure user-centricity in product design, and how is user feedback incorporated into the design process?

The essence of user-centricity lies in understanding and addressing user needs and preferences.

We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.

How is the product discovery process tailored to meet the unique needs of our project?

The process is tailored by selecting the right research methods (qualitative vs. quantitative, interviews vs. workshops, online vs. in-person, etc.) whilst remaining true to our approach of empathising, defining, creating, and testing & reporting. You may already have completed some of the research, for example, and we would not need to do it.

The outputs are also tailored to meet the needs of the engagement.

This flexibility ensures that the process uncovers opportunities and identifies risks specific to your project.

What are the key deliverables of a product discovery process?

The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.

What is the duration of the product discovery process?

The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.

How will understanding our users better lead to cost savings in the development process?

Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.

It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.

How does the product discovery process ensure a better product-market fit?

The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.

It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.

To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.


The latest from our journal

Interviews, tips, guides, industry best practices, and news.
How to raise money for a prototype

How to raise money for a prototype

Every entrepreneur's journey starts with a vision. But between that initial idea and a market-ready product often lies the challenge of creating a prototype – a tangible or functional representation of what's been envisioned. The question is, how do you fund it?
Design Sprints: When to use them for user research

Design Sprints: When to use them for user research

But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.
The big lie of digital strategy

The big lie of digital strategy

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Get in touch

Discuss your project with our senior digital strategist today.