Growing or improving an existing product

Every successful digital product reaches a stage where growth is not just about maintaining its current trajectory, but about scaling to its next stage.

Perhaps your growth has stalled, or you're experiencing growing pains.

Whether you're aiming to refine user experience, improve technical functionalities, or broaden your features, we're here to ensure that growth is strategic, sustainable, and significant.

Why are we a good fit to grow your new product?

Our keen focus on product strategy ensures that every decision aligns with your overarching vision and market trends. We meticulously craft roadmaps that don't just anticipate future challenges but proactively address them.

Through rigorous CX and CRO optimisations, we enhance user engagement and conversion rates, driving not just numbers, but genuine brand loyalty.

Our technical team is adept at identifying and reducing technical debt, ensuring that your product remains agile, efficient, and primed for future innovations. The cumulative result is a product that's not just bigger, but better in every conceivable metric.

Featured clients

Trusted by ambitious brands

A simple 3-step process

Although we take every project on its own merits, we always make sure we understand the problem before prescribing a solution.

Our tried an tested process keeps us true to this mantra.

Research & Define

Fully understand the problem before prescribing a solution.

Plan & Execute

Agree on a plan of action before starting, then moving at speed.

Iterate & Improve

By adopting an Agile approach, you'll realise value more quickly.
Success stories

Recent examples of our work

Creating an immersive digital experience for an iconic brand
Macmillan Publishers

Creating an immersive digital experience for an iconic brand

Reinventing the digital experience for The Gruffalo, resulting in a 70% global increase in visitors.
Transitioning to a modern microservices architecture

Transitioning to a modern microservices architecture

Migrating a global SaaS business onto best-of-breed microservices architecture to create a platform for growth.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

The latest from our journal

Interviews, tips, guides, industry best practices, and news.
Can a good product actually harm your customer experience?

Can a good product actually harm your customer experience?

What happens when product experience begins to overtake the experience of your entire end-to-end offering? We explore if exceptional product experiences can be at the detriment of your customer experience.
The future of data tracking for fintechs

The future of data tracking for fintechs

We investigate how fintech firms can best tackle the challenges faced with the changes in data tracking.
4 ways to improve user experience on a budget

4 ways to improve user experience on a budget

To improve the user experience, you need to measure it. What, then, do we need to measure and why?

Technology partners

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Need to know more?

Frequently asked questions

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product

How do you ensure user-centricity in product design, and how is user feedback incorporated into the design process?

The essence of user-centricity lies in understanding and addressing user needs and preferences.

We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.

What methods are used for user testing and how is the feedback incorporated into the product roadmap?

User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.

What are the key deliverables of a product discovery process?

The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.

Get in touch

Discuss your project with our senior digital strategist today.