Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.
The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.
This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product
The essence of user-centricity lies in understanding and addressing user needs and preferences.
We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.
User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.
The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.