Transforming an existing business

Your competitors aren't standing still, and neither should you.

Recognising the need to transform and adapt is crucial, but executing it effectively is where the magic truly lies.

Our expertise in digital transformation can assist you in modernising legacy systems, enabling scalability, and igniting a culture of innovation to ensure your business isn't just relevant, but a leader in its domain.


Why do I need digital transformation?

Digital transformation is often driven by key challenges faced by organisations.

Need for improved customer experience

Customers expect fast, seamless, and personalised interactions.

Traditional technologies often fail to meet these expectations, leading to a decrease in customer satisfaction and loyalty.

Inefficient legacy systems

You may be relying on outdated, inefficient legacy systems that are costly to maintain and hinder agility.

These systems often struggle to meet modern demands and lack integration with newer technologies.

Security and compliance challenges

With increasing digital threats and stringent regulatory requirements, you need to prioritise data security and compliance.

Legacy systems often lack the necessary security measures, updates and patches, making them vulnerable to breaches.

Competitive pressure

As competitors adopt advanced digital technologies, you are under pressure to stay competitive.

Those failing to embrace digital transformation risk falling behind in innovation, efficiency, and market presence. Or worse.

A simple 3-step process

Although we take every project on its own merits, we always make sure we understand the problem before prescribing a solution.

Our tried an tested process keeps us true to this mantra.

Research & Define

Fully understand the problem before prescribing a solution.

Plan & Execute

Agree on a plan of action before starting, then moving at speed.

Iterate & Improve

By adopting an Agile approach, you'll realise value more quickly.

Why are we a good fit to transform your business?

We focus on adding value and driving immediate impact.

Our strategies are crafted with flexibility and scalability in mind, enabling your business to adapt and grow in the face of future challenges. We ignite a spark of innovation, ensuring that your business is not just catching up, but consistently setting industry benchmarks.

By modernising legacy systems, ensuring they transition smoothly and synergise with newer technologies. This approach not only boosts efficiency but ensures reliability.

Through digital transformation, we pinpoint and upgrade areas that can significantly enhance customer experience and operational excellence.

Featured clients

Trusted by ambitious brands

Success stories

Recent examples of our work

Using design sprints to drive rapid innovation

Using design sprints to drive rapid innovation

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Digital transformation for a global membership organisation
The Institution of Structural Engineers

Digital transformation for a global membership organisation

Kick-starting a programme of digital transformation for a global membership organisation, keeping them relevant to members.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

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Technology partners

Connect your tools, connect your teams. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Need to know more?

Frequently asked questions

Can AI be integrated into my existing business processes?


We begin with an assessment of your current systems to identify integration points and opportunities.

Our team then designs a customised AI solution that aligns with your business objectives and integrates seamlessly with your existing infrastructure. We focus on minimal disruption, ensuring a smooth transition with training and support for your team to adapt to the new AI-enhanced processes.

What types of AI solutions does Distinction offer for businesses?

Distinction offers an increasingly broad range of AI solutions tailored to various business needs.

These include:

  • Machine learning algorithms for predictive analytics
  • Natural language processing for customer service automation
  • AI-driven data analysis for market insights
  • Intelligent automation for operational efficiency

Our solutions are designed to cater to multiple industries, offering custom applications in areas such as finance, healthcare, education, and more.

Each solution is tailored to meet the unique challenges and opportunities of your business, ensuring that you benefit from the most relevant and advanced AI technologies.

What are the key deliverables of a product discovery process?

The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.

Get in touch

Discuss your project with our senior digital strategist today.