Podium are hell bent on disrupting the mortgage industry from within. Not without good reason.
Mortgages scream complexity and difficulty.
So Podium’s aim was to make choosing the right mortgage simpler for everyone. An audacious but noble goal.
Changing the face of mortgages
A spin-out from moneysupermarket.com (MSM), Podium uses deep data to give customers a better choice of mortgage. It works by serving up the information people actually need – as opposed to what they’re normally just given – to make a better-informed decision. It’s like having a friendly mortgage broker on your shoulder, feeding you all the best deals in a way you can easily understand.
Responding to the time pressure
Being something completely new, the race to be first on the market was real from the get-go. Being funded by MSM, there was also the pressure from investors looking for a quick return.
More than anything, there was the issue of technological expertise…or rather the absence of the specific knowledge within the Podium team. It was clear that digital, data and technological expertise would be needed to bring the vision to life.
Filling the knowledge gap
To answer this shortfall, the Podium team turned to us to provide the missing technical expertise and guidance. We were very happy to be involved. Being a cutting-edge new service, this looked like an exciting and momentous project from day one.
Encountering significant technical obstacles in making connections between different technology platforms, we worked hard to create APIs that would serve up the information needed to improve the customer experience. Sometimes it felt it couldn't be done. But time pressures and the need to move forward forced our hands to act decisively.
Putting the customer first
Despite working with deep and complex data, our common goal of simplifying it and making it useful to customers kept us on point and on track.
Working back from what the customer wanted – rather than bombarding them with the traditional unhelpful data – brought unity and direction to the team. The culture of a start-up is intoxicating, and the attitude of ‘can do, will do, do now’ gave the whole team momentum at every stage.