Meet Billy: The Accelerator for Modern Digital Experiences.

Accelerate your journey to composable, headless, and microservices-based digital platforms—with Billy.

Billy is Distinction’s digital experience accelerator, purpose-built to help mid-market firms launch modern digital experiences faster and realize the benefits of a composable technology stack without the usual complexity, risk, or delay.

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The Challenge: Navigating the Shift to Modern Digital Architectures

Switching to new digital technologies—especially headless CMS, microservices, or composable stacks—can be daunting.

Billy is your foundation for rapid digital transformation—an accelerator that gives you a proven, ready-to-build-on framework for headless and composable architectures.

Billy provides the essential scaffolding, integrations, and best practices so you can focus on delivering value, not reinventing the wheel.

The Problem with Composable

  • Complexity and Uncertainty: Moving away from legacy, monolithic platforms to a headless or microservices approach can feel overwhelming. The sheer number of choices, integrations, and architectural decisions can stall progress and create risk.
  • Resource Constraints: Mid-market teams are often lean, with limited time and budget to experiment or rebuild from scratch.
  • Integration Headaches: Connecting new best-of-breed tools, APIs, and services can lead to unforeseen technical challenges and slowdowns.
  • Time-to-Market Pressure: Every day spent on replatforming is a day competitors can pull ahead. Traditional rebuilds are slow, costly, and often miss their intended launch dates.
  • Fear of Disruption: Concerns about losing existing functionality, SEO rankings, or customer experience can make teams hesitant to embrace change.

Why Choose Billy?

  • Pre-Built Foundations: Billy comes with templated integrations, reference architectures, and reusable components for leading headless CMS, commerce, and digital experience platforms.
  • Best-of-Breed Flexibility: Easily connect new services, APIs, and microservices—Billy is designed for modularity and future-proofing, so you’re never locked in.
  • Accelerated Time-to-Market: Launch new digital experiences in weeks, not months. Billy’s starter kits and automation tools remove the friction from setup, integration, and deployment.
  • Omnichannel-Ready: Create once, publish everywhere. Billy supports seamless content delivery to web, mobile, IoT, and emerging channels out of the box.
  • Performance & Scalability: Decoupled architecture means you can scale front-end and back-end independently, ensuring fast, responsive experiences even as you grow.
  • Experimentation & Agility: Test new features, designs, and campaigns without impacting your core systems. Billy empowers your team to innovate quickly and safely.

How does Billy help?

Billy empowers mid-market businesses to embrace modern digital architectures—headless, composable, and microservices—without the pain, risk, or delay. Launch faster, scale smarter, and adapt to whatever comes next in digital

Say 'goodbye' to...

Billy gives you...

Slow, costly replatforming
Pre-built modules and integrations accelerate setup
Integration complexity
Reference architectures and API connectors included
Vendor lock-in
Modular, composable approach - swap tools as needed
Risk of disruption
Proven patterns minimize downtime and migration risk
Limited team resources
'Out-of-the-box' best practices reduce manual effort
Scaling challenges
Decoupled, cloud-ready architecture for easy scaling

Discover how Henry can help you

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