Digital Strategy & Transformation

Most firms don’t fail because they lack ideas. They fail because competing priorities, limited budgets, and legacy systems get in the way of execution.

The result?

Transformation programs stall, costs mount, and competitors pull ahead.

At Distinction, we help mid-sized B2B service firms cut through the noise. Our senior team works with you to define a clear digital strategy, build a roadmap that aligns with your business goals, and — most importantly — deliver it.

Using our proprietary WHNN™ framework, we make sure every initiative moves you from where you are now to where you want to be next.

The challenges B2B service firms face

We regularly hear the same frustrations from leaders:

No digital roadmap. Projects are approved in silos without a big-picture view.
Poor ROI. Past investments failed to deliver meaningful business results.
Legacy tech drag. Outdated systems cost more each year to maintain while limiting growth.
Change fatigue. Teams are stretched, and leadership is unsure where to focus effort.
Competitive pressure. New, digitally native competitors are winning on speed, customer experience, and efficiency.

The data is sobering: 70% of digital transformation initiatives fail to meet their goals. Globally, that’s over $2 trillion wasted. Legacy systems alone can drain IT teams of 17 hours a week.

How We Help

Our consulting services set the vision, define how value will be tracked and realised, and provide clarity on what to do next.

We bring clarity and momentum to transformation efforts.

Digital Strategy Development

We work with your leadership team to connect business goals to digital opportunities.

Technology & Capability Roadmaps

We define the sequence of investments and initiatives that maximize value, not just activity.

The WHNN® Framework

Our proprietary process captures what and how to move you from where you are now to where you want to be next. Every quarter, we regroup with your leadership to measure progress, discuss opportunities, and make confident decisions.

Execution & Delivery

We don’t just plan — we deliver. Our senior team runs programs, manages vendors, and ensures initiatives actually land.

Change Management & Governance

We help you align teams, secure buy-in, and put the right guardrails in place to keep transformation on track.

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.