AI & Data Solutions for B2B Service Firms

Finding ways to turn AI into real business value

Many firms are stuck with poor data, manual processes, and no clear strategy.

That's where we come in.

At Distinction, we help mid-sized B2B service companies move beyond buzzwords.

Our senior team builds practical AI and data solutions that reduce inefficiency, improve decision-making, and open new opportunities for growth.

All while keeping compliance and security front of mind.

The AI challenges B2B service firms face

Most of the firms we speak with share the same frustrations:

No clear AI strategy. They know AI could help but don’t know where to start.
Data chaos. Information is spread across teams, formats, and platforms, making it unreliable and hard to use.
Inefficient processes. High-value people are stuck in repetitive, manual work.
Pressure from above. Boards and leadership teams are asking “what’s our AI plan?” while internal teams are already at capacity.
Risk exposure. From data privacy fines to poor decision-making, bad data and uncontrolled AI experiments can cost millions.

If any of these sound familiar, you’re not alone. Poor data quality alone costs the average organization $15 million a year. At the same time, companies investing in AI are already seeing up to 3.5x ROI.

How we help

We combine AI strategy with hands-on delivery. So, you don’t just get a report; you get working solutions.

AI Readiness & Strategy

We help you identify where AI can make the biggest impact, build a clear roadmap, and get leadership buy-in.

Data Quality & Governance

Clean, reliable data is the foundation. We put the right frameworks in place so you can trust the numbers that drive your business.

Automation & Productivity

From robotic process automation (RPA) to AI-powered workflows, we cut repetitive tasks and free up your team to focus on higher-value work.

Custom AI Models

For firms ready to go deeper, we design and implement models that predict client needs, personalize experiences, and strengthen your competitive edge.

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.