Digital Platforms & Technology

Your content and digital platforms should be an asset — not a liability.

But for many firms, legacy CMS and DXP platforms create bottlenecks: high costs, clunky workflows, poor performance, and mounting security risks. Instead of enabling growth, they hold teams back.

At Distinction, we modernize your digital platforms so they work with you, not against you. Whether it’s replacing an outdated CMS, moving to a headless architecture, or integrating your systems for seamless operations, our team makes sure you have the right foundation for the future.

The challenges B2B service firms face

We often see similar problems across professional service companies:

Outdated CMS technology. Older platforms introduce security risks and compatibility issues.
Poor integration. CMS and core systems (CRM, ERP, client portals) don’t talk to each other, creating silos and manual work.
High maintenance costs. Legacy platforms demand disproportionate spend just to “keep the lights on.”
Slow, unreliable performance. Pages load slowly, uptime suffers, and customer experience takes the hit.
Limited flexibility. Teams struggle to deliver multi-lingual, multi-channel, or personalized content.

The numbers don’t lie: over 80% of tech leaders say their CMS limits content value. Meanwhile, headless adoption is growing by more than 20% year-on-year.

How We Help

Our consulting services set the vision, define how value will be tracked and realised, and provide clarity on what to do next.

Platform Selection & Migration

We help you compare, shortlist and select the right CMS and DXP - and manage migrations smoothly.

Headless & Composable Architecture

For firms wanting flexibility and scalability, we design and implement modern headless platforms that integrate seamlessly with your tech stack.

Content Strategy & Migration

We manage content clean-up and migration, ensuring teams start fresh without baggage from legacy systems. Check out our AI-powered content migration tool, Henry.

System Integrations

We connect your CMS/DXP to CRMs, ERPs, member databases, and other business-critical tools to create a seamless experience for both your staff and customers. Check out our composable accelerator, Billy.

Performance & Security Hardening

We address weaknesses, improve speed, and reduce risks so you can operate with confidence.

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.