B2B Consulting

Is your digital presence holding you back?

Your consultancy lives and dies by its expertise.

Yet too many firms struggle to show that value online.

Websites fail to convert, content gets buried, and marketing tools rarely talk to each other.

You know you should be generating more inbound opportunities, but it feels like your digital investment isn’t paying its way.

Make digital work harder for your consultancy

We help consulting firms turn expertise into engagement.

From building high-performing websites and data-rich content platforms to improving conversion and client experience, we combine strategy, UX, and technology that drives measurable growth.

You’ll get a digital presence that wins trust, attracts the right clients, and proves its worth in the boardroom.

Trusted By Leading Brands

Core Practice Areas

AI & Data Solutions

Digital Experience & Optimisation

Platforms & Technology

Strategy & Transformation

"Distinction helped us move from a static website to a platform that generates leads every week. Their team understood our business, simplified the process, and delivered something that finally reflects the quality of our consulting work"

, - Top 60 UK Consulting Firm

Top 60 UK Consulting Firm

Recent Success Stories

United Kingdom Accreditation Service (UKAS)

Improving business efficiency by removing manual processes

Chartered Institute of Taxation

Modernising a membership association member portal

Capita

Demand gen and lead conversion for UK's largest B2B company

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.