About Distinction | Digital Customer Experience and Technology Agency

We design and build digital experiences for companies where mistakes aren’t an option.

Our clients operate in regulated, high-trust environments — finance, banking, legal, professional services, standards and certification — where a broken user journey doesn’t just cost money. It costs reputation, clients, and credibility.

We bring together strategy, design, and engineering to remove digital blockers and deliver platforms that perform.

You work directly with senior specialists from start to finish. No handoffs. No padding. No guesswork. No junior team learning on the job.

Just smart people solving complex problems for businesses under pressure.

If you’ve tried the redesign. Replaced the CMS. Brought in a new agency. And you're still stuck...

We’re the people you call.

Focused delivery from day one

Consulting model

Together, we'll set the vision, strategy and goals, then we'll take the reins and deliver on time and budget.

Integrated model

We'll embed our team in yours, working as one, to plan and deliver your project with speed and efficiency.

Read about our Approach

A bit about us

Distinction was founded in 2001 by brothers, James and Greg Bloor.

After a few impactful stints in high-growth businesses, in the midst of the dotcom crash they decided to take a leap of faith and create their own.

Almost 25 years later, Distinction has helped 400+ leadership teams make great strides towards digital transformation.

We pride ourselves on being The Home of Unreasonable Progress^®️, because that's where real change happens.

"The reasonable man adapts himself to the world. The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."
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- George Bernard Shaw, 1856-1950.

Our beliefs

The successful delivery of our work hinges on a set of core beliefs.

It’s how we work, and how we get stuff done.

Beta today.
Better tomorrow.

We are comfortable making strides today even if we’re unsure what tomorrow will bring.

We keep moving.
Keep improving.

Be reasonably unreasonable.

Conventional thinking doesn’t shape the future, diversity of perspective does.

Innovation happens when questions are asked.

Small teams for the win.

Small teams bring flexibility, speed, expertise, clarity, decisiveness, and motivation.

Nothing stops a project as fast as decision by committee.

Go 'all in'.

Healthy teams are committed to the cause, even if individuals would’ve chosen a different path had they had their way.

Results are hard to achieve without collective commitment.