Meet Henry: AI-Powered Content & Data Migration for Modern Teams.

Henry is Distinction's intelligent content and data migration platform, built to take the pain, risk, and manual effort out of your next website migration.

Designed for digital, marketing, and IT teams, Henry automates the complex, repetitive tasks that slow down traditional migrations, so you can focus on strategic work and deliver results faster.

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Why are content migrations so challenging?

Website migrations are notorious for missed deadlines, budget overruns, and unexpected setbacks.

In fact, 83% of data migrations runover budget or schedule, and nearly 80% fail to meet their objectives. For mid-market businesses, these challenges can have a significant impact on resources and growth.

If you've done a migration before, you've probably experienced:

  • Unpredictable Costs: Manual work, hidden content issues, and constant fixes can quickly inflate budgets—especially when every dollar matters.
  • Delays and Missed Launches: Only 46% of migration projects finish on time, often due to labor-intensive content review, reformatting, and troubleshooting.
  • SEO Risks: A single missed redirect or broken link can undo years of SEO investment, causing traffic and rankings to plummet.
  • Team Burnout: Asking your best people to manually move and reformat thousands of pages leads to burnout, turnover, and lost productivity.
  • Compliance and Governance Gaps: Keeping up with GDPR, accessibility, and brand standards is tough—one oversight can mean regulatory headaches.
  • Technical Hurdles: Integrating legacy content with new platforms often requires custom coding and endless troubleshooting, stretching IT teams thin.

Henry Makes Migration Simple

Henry is designed to eliminate the usual headaches of content migration—before they start. Here’s how:

  • For Digital Teams: Henry preserves your SEO, maintains content integrity, and accelerates your launch, freeing you to focus on digital strategy.
  • For Marketing Teams: Your content stays optimized and ready for new channels, with media assets enhanced and structured for better engagement.
  • For IT Teams: Henry integrates seamlessly with your existing systems, automates technical tasks, and includes built-in governance checks—reducing manual workload and risk.

What Sets Henry Apart?

  • AI-Driven Content Transformation: Henry intelligently adapts your content for new platforms, fixing formatting and optimizing structure along the way.
  • Smart Content Mapping: Our AI understands your content architecture and maps it accurately to your new system, eliminating manual guesswork.
  • Automated Compliance: Every piece of content is checked for regulatory and brand compliance.
  • Seamless Integration: Henry connects with your existing tools and platforms, ensuring a smooth, automated migration.
  • Media Optimization: Images, videos, and assets are enhanced for modern digital experiences.

Discover how Henry can help you

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A few recent success stories

Updating a global B2B organization to a modern composable architecture
Solidatus
Updating a global B2B organization to a modern composable architecture
Digital transformation for a global membership organisation
The Institution of Structural Engineers
Digital transformation for a global membership organisation