Heckfield Place, a luxury hotel and estate, upgraded its digital infrastructure from WordPress to Umbraco Cloud to deliver a seamless omnichannel experience for its guests.
This transformation enhanced performance, improved content management, and enabled personalized digital touchpoints across the entire customer journey - from initial website visit to in-room entertainment, spa recommendations and dining experiences.
By adopting a more scalable and flexible CMS, Heckfield Place improved its ability to offer tailored experiences while ensuring future digital growth and operational efficiency.
"The team at Distinction were instrumental in creating a digital experience that matches the real-world experience we strive to give our guests. They delivered creatively, technically and experientially from start to finish."
The previous WordPress-based website struggled to support the evolving needs of a high-end hospitality brand.
Content management was cumbersome, performance issues affected site reliability, and integrating new features required significant development effort. Unexpected spikes in traffic (often when royalty or celebrities stayed at the hotel) inevitably caused the site to crash.
Additionally, the fragmented digital experience made it difficult to create a cohesive guest journey across multiple touchpoints, including online bookings, on-site services, and post-stay engagement. These limitations restricted Heckfield Place’s ability to deliver a truly connected luxury experience.
To resolve these challenges, we transitioned Heckfield Place to Umbraco Cloud, a modern, enterprise-grade CMS that offers scalability, flexibility, and seamless integrations. This move allowed for:
The migration to Umbraco Cloud resulted in:
By embracing a modern CMS, Heckfield Place has successfully aligned its digital presence with the luxury, personalized experience it offers in person—enhancing both guest satisfaction and operational agility.
