User Research and Testing

Elevate your product with our 20+ years of UX expertise, tailored specifically for high-growth startups in technology-disrupted sectors.
User Research and Testing

User experience is more than just creating aesthetically pleasing designs; it's about creating intuitive and memorable journeys that resonate with users.

From in-depth user research to wireframing and usability testing, we ensure that every touchpoint is optimised for your target audience.

Have you prioritised user experience?

Low conversion rates

A poor user experience significantly affects your website conversion rates, which in turn impacts business performance.

By adopting our Design Thinking approach, we put the user at the heart of our decision making.

High bounce rates

Are you seeing a high bounce rate on your app or website? Often, this is due to poor navigation, page layout or high cognitive load.

Book a UX audit below and we'll independently speak to your users to get their honest feedback.

Poor user feedback

Are you getting poor feedback from customers, prospects or users. Or worse still, no feedback at all?

Arrange a free consultation below to turn this feedback into action.

Lack of internal resources

Is your internal team busy on other things? Do they have the necessary training and experience in UX design?

If not, arrange a consultation below to see how we can augment your team or provide ad-hoc support as necessary.

Trusted By Leading Brands

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.
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