User Research and Testing

Know what your users really think – not what you hope
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Insight that drives better decisions

Too many digital projects rely on assumption. Teams make decisions based on opinions, not evidence. The result? Features no one uses, designs that frustrate and wasted development time.

User research and testing remove the guesswork. We observe how real people use your website or app, identify where they struggle, and learn what helps them succeed.

Our work gives you the evidence to design smarter, prioritise better and build with confidence. It’s practical, fast and focused on improving real outcomes.

Why user research and testing might be the right solution for you

You’re guessing what users need

We gather direct insight from real users so decisions are based on facts, not assumptions.

Your product feels confusing or inconsistent

We uncover where users get stuck and show you how to fix it.

You’re wasting time debating design choices

We test options early so you can move forward with clarity and consensus.

You need evidence to justify change

We provide data, video and feedback that help secure stakeholder buy-in and budget approval.

Trusted By Leading Brands

What makes us worth talking to?

Senior experts from day one

Every engagement is led and delivered by senior consultants who’ve done this before. That means faster insights, maximum speed to value, and advice you can trust — without the overhead of big-firm teams that bill for learning on the job.

Strategy and delivery under one roof

Most firms either advise or build. Distinction does both. You get clear direction, backed by hands-on capability to implement it. That saves time, cuts the risk of "strategy that never happens", and ensures what's built is tied directly to business goals.

A proven, low-risk way to start

Our WHNN™ framework breaks projects into short, fixed-fee sprints. In just 14 days, you'll know what's broken, what to fix first, and the investment required. That small first step gives clarity and confidence — without locking you into a long-term contract too early.

Flexible engagements, built on trust and performance

You don't have to commit to a giant project upfront. We can start small, show results quickly, and scale from there. This flexibility reduces internal resistance and lets you prove value before asking for bigger budgets.

Results you can prove internally

Our work doesn't just "look better" — it performs better. Our case studies show up to 41% lead uplift and 52% faster site performance. That gives you the numbers to defend spend at board level, and proof that digital change can pay back fast.

Safe hands for high-stakes projects

When platforms fail, careers are on the line. We've delivered 600+ projects in high-trust industries without blowing budgets or timelines. Clients come to us when they can’t afford to get it wrong — because they know we deliver what we promise.

Built for mid-sized B2B service firms

We know regulated, complex industries like legal, consulting, and finance inside out. Unlike agencies that repurpose generic playbooks, we design solutions for how B2B service firms actually sell, serve, and comply. It's experience that fits your world, not a one-size-fits-all model.
Ready for action

Let's discuss your next steps

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Industry recognition

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