AI Adoption and Integration.

Make AI work for your business—without the guesswork.

Unsure how to start with AI or struggling to integrate it effectively? We help digital, IT, and marketing leaders adopt and embed AI solutions that deliver clear value.

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We are at the beginning of a technology revolution.

AI can transform how you work, but jumping in without a clear plan often leads to wasted time and resources.

We help you cut through the noise, identify AI opportunities that align with your business goals, and embed them smoothly into your existing systems.

Impact

Pinpoint AI use cases that truly impact your bottom line.

Costly

Avoid costly trial-and-error with proven strategies and frameworks.

Disruption

Seamlessly integrate AI tools without disrupting workflows.

Iterate

Accelerate ROI through fast, agile pilot programs and scale-ups.

Empower

Empower your teams with AI tailored to their specific needs.

Guidance

Reduce uncertainty with expert guidance based on 25+ years’ experience.

How it Works.

Assessment & Strategy

We start with your business. Not the technology.

We evaluate current processes and identify where AI can add real value.

The outcome... clear requirements aligned to real business needs, not vendor or industry hype!

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Solution Selection

We choose the right AI technologies, platforms, or vendors suited for your goals.

The outcome... best-fit solutions, saving months of wasted research.

Integration

We can embed AI tools into your existing infrastructure, ensuring smooth data flow and user experience. Or we can build from scratch, depending on what's best.

The outcome... a smooth rollout with zero business downtime.

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Iterate

Pilot, refine, and scale AI capabilities through agile cycles to maximize adoption and impact.

The outcome... your tech investment actually drives measurable business improvements.

"Switching platforms felt impossible. Distinction made it simple. Our team loves the new system, and support costs are down by 65%"
Samuel Alvarenga, Group IT Director - Strategy, KVIK

Why Choose Distinction?

Goals First Approach

We always start with business goals, not the technology.

Broad Expertise

Experience with a wide range of AI tools, platforms, and integrations.

Agile Delivery

Smooth, flexible projects that adapt as your organisation’s needs evolve without budget shocks.

Proven Success

We've already had proven success integrated AI, despite it being relatively new.

Ready to harness AI that works for your teams and customers?

Book a consultation to start your AI journey.
Need to know more?

Frequently asked questions

How do you handle project timelines and deadlines?

At the start of the project, we establish an overarching timeline with key milestones. Regular sprint planning and review meetings ensure that we are consistently aligned with these milestones. During these meetings, we assess progress, address any challenges, and adjust our plan as needed to meet the deadlines.

What is your approach to a development project?

We use agile methodologies in our development projects and our approach is centred around flexibility and collaboration.

We begin with a comprehensive discovery phase, where we work closely with you to understand your goals, target audience, and functional requirements. This phase sets the foundation for the project.

Following this, we break down the project into smaller, manageable iterations or 'sprints.' Each sprint focuses on a specific set of features or functionalities, allowing for rapid development.

What is your process for developing a technical strategy?

Developing a technical strategy involves assessing current technology systems, understanding business objectives, identifying gaps or inefficiencies in current technology use, and creating a plan for technology development and integration that supports business goals.

What types of organizations can benefit from technical strategy services?

Any organization that relies on technology for its operations can benefit, regardless of its size or industry. This includes startups, small and medium enterprises, large corporations, non-profits, and government agencies.

How long does it take to develop and implement a technical strategy?

The timeframe varies based on the organization's size, complexity, and specific needs. It can range from a few weeks to several months for the initial strategy development, with ongoing adjustments and implementations over time.

What are the key areas of focus in a digital transformation programme?

We begin with an initial diagnostic of your business, which helps identify the key areas.

Typically, our focus is on key areas including:

  • Customer / user / stakeholder experience
  • Culture
  • Integrations and automation
  • Scalability, security and resilience
  • Cloud adoption
  • Data analytics and analysis
How does Distinction ensure the security and privacy of AI implementations?

Security and privacy are paramount in all our work, not just that involving AI.

We adhere to industry best practices and comply with relevant regulations like GDPR to ensure data protection.

Our solutions are designed with robust security measures, including data encryption, secure data storage, and regular security audits. We also implement strict access controls and data governance policies to safeguard your information and ensure that privacy is maintained throughout the AI implementation process.

Can AI be integrated into my existing business processes?

Sometimes.

We begin with an assessment of your current systems to identify integration points and opportunities.

Our team then designs a customised AI solution that aligns with your business objectives and integrates seamlessly with your existing infrastructure. We focus on minimal disruption, ensuring a smooth transition with training and support for your team to adapt to the new AI-enhanced processes.

What specific technologies and frameworks do you use?

We're agnostic. We use a range of modern technologies tailored to the project's needs, including:

  • Modern front-end technologies such as React, Vue, NextJS and Tailwind CSS
  • Leading backend technologies including .NET, Java and PHP
  • Native mobile development using Swift, React Native, Kotlin and Flutter
  • Scalable database services including Azure SQL, CosmosDB, MongoDB and others
  • Composable CMS platforms such as Kontent.ai, Sanity, Prismic and Payload CMS
  • Best of need DXP systems such as Umbraco, Kentico and WordPress
  • Codeless prototyping solutions such as Webflow and Retool

This enables us to choose the right technology stack that aligns with the project's goals and the long-term vision.

You can read more about our technology partners here.