Selecting and integrating right-fit CMS and DXP solutions.

Find the right digital platform without the stress.

Struggling with a clunky CMS or digital experience platform? We help digital, IT, and marketing leaders switch to systems that fit their unique needs — on time and on budget.

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You don’t have to settle for a platform that frustrates your team or drains your budget.

We bring 25 years of experience helping mid-sized businesses upgrade and integrate digital platforms that work smoothly.

Our approach focuses on matching the right technology to your specific requirements - not the other way around.

Alignment

Align platforms with your business needs to reduce costly changes.

Integration

Smooth integrations that keep your ecosystem working together.

Support

Cut support headaches and avoid expensive legacy platforms.

Agility

Agile, iterative delivery that absorbs changes without delays.

Scale

Global delivery at scale backed by hundreds of happy clients.

Empowerment

Empower your internal teams with platforms that are intuitive and easy to manage.

How it Works.

Deep Dive

We start with your business. Not the technology.

We analyze your workflows, pain points, and strategic goals to determine what’s needed.

The outcome... clear requirements aligned to real business needs, not vendor or industry hype!

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Technology Selection

We conduct an independent evaluation of solutions - CMS, CRM, marketing automation, data analytics, etc.

We score platforms based on factors including business fit, ease of use, vendor roadmap, and total cost of ownership.

The outcome... a short-list of best-fit solutions, saving months of wasted research.

Implementation

We develop a phased roadmap to avoid disruption and ensure adoption.

Our team works with vendors and your internal team to oversee deployment.

We ensure your employees actually use and benefit from the tools.

The outcome... a smooth rollout with zero business downtime.

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Optimization

After go-live, we monitor adoption and fine-tune the system.

Ongoing support, enhancements, and upgrades to keep you ahead.

The outcome... your tech investment actually drives measurable business improvements.

"Working with [Your Company] transformed how we engage with our prospects. Their science-backed approach and Agile delivery kept our project on track, delivering results beyond expectations"

Samuel Alvarenga, Group IT Director - Strategy, KVIK

Why Choose Distinction?

Behavioral Science + Design Thinking

Our unique approach means your platform meets real user needs for better adoption and results.

Expertise With 12+ CMS/DXP Solutions

We know which platform works best for your business size, sector, and goals.

Flexible, Agile Process

Change is part of the journey. We manage scope without surprises on timing or budget.

Proven Track Record

600+ projects and hundreds of client reviews prove we deliver value every time.

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Frequently asked questions

How do you handle project timelines and deadlines?

At the start of the project, we establish an overarching timeline with key milestones. Regular sprint planning and review meetings ensure that we are consistently aligned with these milestones. During these meetings, we assess progress, address any challenges, and adjust our plan as needed to meet the deadlines.

What is your approach to a development project?

We use agile methodologies in our development projects and our approach is centred around flexibility and collaboration.

We begin with a comprehensive discovery phase, where we work closely with you to understand your goals, target audience, and functional requirements. This phase sets the foundation for the project.

Following this, we break down the project into smaller, manageable iterations or 'sprints.' Each sprint focuses on a specific set of features or functionalities, allowing for rapid development.

What is your process for developing a technical strategy?

Developing a technical strategy involves assessing current technology systems, understanding business objectives, identifying gaps or inefficiencies in current technology use, and creating a plan for technology development and integration that supports business goals.

What types of organizations can benefit from technical strategy services?

Any organization that relies on technology for its operations can benefit, regardless of its size or industry. This includes startups, small and medium enterprises, large corporations, non-profits, and government agencies.

How long does it take to develop and implement a technical strategy?

The timeframe varies based on the organization's size, complexity, and specific needs. It can range from a few weeks to several months for the initial strategy development, with ongoing adjustments and implementations over time.

What are the key areas of focus in a digital transformation programme?

We begin with an initial diagnostic of your business, which helps identify the key areas.

Typically, our focus is on key areas including:

  • Customer / user / stakeholder experience
  • Culture
  • Integrations and automation
  • Scalability, security and resilience
  • Cloud adoption
  • Data analytics and analysis
How does Distinction ensure the security and privacy of AI implementations?

Security and privacy are paramount in all our work, not just that involving AI.

We adhere to industry best practices and comply with relevant regulations like GDPR to ensure data protection.

Our solutions are designed with robust security measures, including data encryption, secure data storage, and regular security audits. We also implement strict access controls and data governance policies to safeguard your information and ensure that privacy is maintained throughout the AI implementation process.

Can AI be integrated into my existing business processes?

Sometimes.

We begin with an assessment of your current systems to identify integration points and opportunities.

Our team then designs a customised AI solution that aligns with your business objectives and integrates seamlessly with your existing infrastructure. We focus on minimal disruption, ensuring a smooth transition with training and support for your team to adapt to the new AI-enhanced processes.

What specific technologies and frameworks do you use?

We're agnostic. We use a range of modern technologies tailored to the project's needs, including:

  • Modern front-end technologies such as React, Vue, NextJS and Tailwind CSS
  • Leading backend technologies including .NET, Java and PHP
  • Native mobile development using Swift, React Native, Kotlin and Flutter
  • Scalable database services including Azure SQL, CosmosDB, MongoDB and others
  • Composable CMS platforms such as Kontent.ai, Sanity, Prismic and Payload CMS
  • Best of need DXP systems such as Umbraco, Kentico and WordPress
  • Codeless prototyping solutions such as Webflow and Retool

This enables us to choose the right technology stack that aligns with the project's goals and the long-term vision.

You can read more about our technology partners here.