Improving digital customer experiences.

If your web or mobile experience is clunky, confusing, or inconsistent, you’re losing customers.
Success stories:
Photo of two colleagues smiling, happy working on digital customer experiences

People judge your service by the experience you give them. If your digital tools frustrate them, they won’t stick around. Poor UX, broken flows, and disjointed touchpoints all add up to lost revenue, higher support costs, and lower satisfaction.

For companies with great products but underperforming digital, that gap can be costly.

How it works

We design and build digital experiences that actually work for the people using them.

  • Customer-facing and member-facing apps, portals, and websites
  • Service design that connects every touchpoint across your journey
  • Research-led UX and content design
  • Rapid prototyping and agile delivery

We’ve led over 600 successful projects across industries. Whether you need to improve an existing product or launch something new, we bring clarity, speed, and science-backed thinking to the process.

Why it works

We blend behavioral science and design thinking to solve real problems. Our team works fast, stays flexible, and keeps your business goals front and center. You’ll make smarter decisions, move faster, and get better results.

  • Proven methods that reduce risk and improve outcomes
  • One joined-up team across strategy, UX, content, and tech
  • Iterative delivery that adapts as your needs shift

Stop losing customers to bad experience - book a consultation.

Book a discovery call

Pick a convenient time below to speak to an expert.

Our proven process. Simplified.

Deep Dive

We start by thoroughly analyzing your current experience and customer journey. By speaking directly with your customers, we uncover deep insights.

We augment this with our expertise, built on the foundations of cognitive science, behavioral economics and cognitive psychology.

The outcome... a clear list of actionable improvements based on data and science, not assumptions.

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Photograph of team member working
Photograph of team member working
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Experience Design

We develop a clear plan focused on your users’ needs, behaviors, and pain points.

Depending on the requirements, this might include user journey mapping, UX/UI changes, CRO improvements, accessibility fixes, mobile improvements, and more.

The outcome... a prioritized roadmap for exceptional digital interactions.

Implementation

We bring your strategy to life with creative, purposeful design.

The outcome... a smooth rollout of high-converting, engaging experiences your customers actually love.

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Photograph of team member working
Photograph of team member working
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Optimization

After launch, we track performance, fine-tune based on data and insights, and continue improving your results over time.

The outcome... continuous improvement, better engagement, and lasting customer loyalty.

"Working with Distinction transformed how we engage with our prospects. Their science-backed approach and Agile delivery kept our project on track, delivering results beyond expectations"

Samuel Alvarenga, Group IT Director - Strategy, KVIK

Book a discovery call

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Contact Jayne to arrange your discovery call.