Rebrand and website modernization for a 240+ year old law firm

Rebranding a firm with a rich history and loyal clientele required a delicate balance between modernization and tradition. The website needed to reflect the heritage, authority, and expertise of Lodders while offering a fresh, engaging experience that resonated with both existing and new clients.

Additionally, with a wide array of legal services, clear navigation, intuitive content presentation, and strong lead generation capabilities were critical.

The firm also needed a user-friendly CMS that would allow its marketing team to manage and evolve the website independently without technical bottlenecks.

To achieve these objectives, we implemented a strategic, user-first approach:

1. Brand-aligned design – A clean, professional, and visually engaging design that reflects Lodders’ prestige, expertise, and trustworthiness while maintaining a modern feel.
2. Client-centric navigation – A well-structured site architecture that makes it easy for users to find relevant services, team members, and contact options.
3. WordPress CMS for flexibility – A highly customizable yet easy-to-use WordPress platform, giving Lodders’ team full control over content updates, SEO, and new pages.
4. Lead generation & conversion – Integrated enquiry forms, clear call-to-action elements, and seamless contact options to drive client engagement and enquiries.
5. Mobile-first optimization – A fully responsive design ensuring a consistent, high-quality experience across all devices.

By successfully rebranding and rebuilding its website, Lodders now has a digital presence that reflects its authority, professionalism, and commitment to client service - all while maintaining the flexibility to grow and adapt in a changing legal landscape.

Highlights include:

• Improved user engagement, with clearer navigation and streamlined service pages.
• Increased enquiries, driven by intuitive design and well-placed calls to action.
• Full editorial control, allowing Lodders’ marketing team to manage content independently without developer intervention.
• Future-ready digital presence, supporting Lodders’ long-term growth and evolving client needs.