Design systems

Design systems serve as the backbone of consistent and scalable digital interfaces.

These cohesive sets of guidelines, tools, and components ensure that as your startup scales, your design remains consistent, efficient, and user-friendly.

Design Systems allow us to craft solutions that ensure consistency across all platforms, ensuring cohesion at all touchpoints.

Central to our approach is the user. By harnessing Design Thinking, we ensure that the components and guidelines of your design system are rooted in an understanding of user behaviours, preferences, and challenges.

Furthermore, by incorporating Agile methodologies, we provide flexibility, facilitating the evolution of the design system in tandem with your brand's growth and the ever-changing digital landscape.

For startups, especially in sectors underpinned by rapid technological advancements, a robust design system can be a cornerstone of brand recognition and user trust. It goes beyond mere aesthetics, acting as a bridge between brand values, user expectations, and tangible digital experiences. By ensuring design uniformity and easing the process of digital expansion, our systems help startups remain agile, coherent, and primed for growth.

With our expertise, we'll help you build a design system that  scales with your vision.

Success stories

Recent examples of our work

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap
Obu

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Creating the UK’s first fintech platform designed to empower women and close the gender investment gap, for good.
Launching a fintech platform to improve the re-mortgage experience
Podium

Launching a fintech platform to improve the re-mortgage experience

Changing the way people choose the right mortgage., from 'comparison-to-completion'.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
RECENT AWARDS

Industry recognition

Insights

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Both serve unique roles in the journey from product conception to market release. In this article we compare them and explain how their differences make them these tools extremely in the start-up process.
Need to know more?

Frequently asked questions

What are the best practices for creating and maintaining a design system?

Best practices for creating and maintaining a design system include:

  • Collaboration among cross-functional teams (designers, developers, product managers)
  • Regular updates based on user feedback and technological advancements
  • Ensuring scalability and flexibility to adapt to changing needs

Creating clear documentation is also important as it helps in maintaining consistency and guides new team members.

How does a design system differ from a style guide or pattern library?

A style guide provides detailed guidelines on the visual aspects of branding (like color, typography, and logo usage).

A pattern library is a collection of design elements (like buttons, forms, and navigation bars).

But a design system integrates these aspects with broader design principles and practices. It encompasses style guides and pattern libraries but also includes coding standards, best practices, and a philosophical approach to design, ensuring a cohesive and consistent user experience across all platforms.

Get in touch

Discuss your project with our senior digital strategist today.