Digital strategy services involve developing your comprehensive plan that integrates digital tools and platforms to achieve business goals, focusing on enhancing online presence, customer engagement and growth.
With so much change in the digital industry, including advancements in technology, AI and machine learning, it's hard for you to keep up to date and ahead of the competition.
We develop digital roadmaps focused around solving business problems, so you will have a plan of action to deliver growth and revenues in both the short and long term.
The latest research suggests there are over 13,000 MarTech platforms to choose from. This can make choosing what is right for your business more difficult.
We can deliver new ideas and insights that you may not have considered, our digital strategy review can evaluate existing plans or create a fresh approach for your business.
Sun Tzu said "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat."
Never has this been more true. Without a guiding strategy, marketing tactics can lead to inconsistent messaging and branding and wasted time and resources.
Launching a new project or focusing on a specific business area can increase strategy complexity leading to team confusion.
We keep strategy simple by utilising a holistic nested strategy approach. We can ensure that any strategy meets corporate goals and ensure that everyone involved are bought into it.
At the start of the project, we establish an overarching timeline with key milestones. Regular sprint planning and review meetings ensure that we are consistently aligned with these milestones. During these meetings, we assess progress, address any challenges, and adjust our plan as needed to meet the deadlines.
Digital marketing is a component of digital strategy focused specifically on marketing efforts using digital channels. In contrast, digital strategy is broader and includes not only marketing but also other aspects like technology infrastructure, digital product development, and online customer service.
Is a framework where different levels of strategy align and support each other within an organisation. It involves a hierarchy of strategies, typically including corporate, business unit, and functional (tactical) levels. It makes strategy more flexible for us to implement and not disrupt other elements of your business. You can read more about nested strategy here.
User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.
