We understand the nuances of handheld interactions and create mobile-friendly experiences that work across smaller screens.
Design projects can be time-consuming, and delays can impact your overall business timeline.
We can work with you on a timeline that suits your needs. Tight deadlines are not a barrier for us and they shouldn't be for you.
Potential limitations in technology or platform compatibility that might restrict design choices.
Distinction is tech agnostic, which means our approach is not tied to a specific technology, tool, or platform. This helps ensure we can build something unique that integrates perfectly with what you have already.
Communicating your exact wants can be challenging. We break down the process and can include discovery sessions where key stakeholders can work with us to communicate their vision.
These sessions ensure you get something you love and your customers will love even more!
Ensuring the design is accessible to all users, including those with disabilities, can be a legal requirement.
We have experience in building A, AA and AAA experiences in compliance with the Web Content Accessibility Guidelines (WCAG).
At the start of the project, we establish an overarching timeline with key milestones. Regular sprint planning and review meetings ensure that we are consistently aligned with these milestones. During these meetings, we assess progress, address any challenges, and adjust our plan as needed to meet the deadlines.
We specialise in website and mobile app design - including both user experience (UX) and user interface (UI) design. If you have a full project in mind a free consultation is the best way for us to offer something bespoke that fits your needs and project goals.
We adopt a mobile-first approach, designing websites that look and function seamlessly across all devices. This involves using responsive design techniques to ensure that layouts, images, and menus adapt fluidly to different screen sizes.
Site user experience (UX) plays a crucial role in conversion rates as it directly impacts how easily and pleasantly users can navigate and interact with your website. If that journey is frustrating for your customers, they will not convert.
Best practices for creating and maintaining a design system include:
Creating clear documentation is also important as it helps in maintaining consistency and guides new team members.
A style guide provides detailed guidelines on the visual aspects of branding (like color, typography, and logo usage).
A pattern library is a collection of design elements (like buttons, forms, and navigation bars).
But a design system integrates these aspects with broader design principles and practices. It encompasses style guides and pattern libraries but also includes coding standards, best practices, and a philosophical approach to design, ensuring a cohesive and consistent user experience across all platforms.
The approach towards web and mobile design involves crafting intuitive designs tailored to the platform.
For web design, the focus is on creating a lasting digital impact, while mobile design emphasises seamless user engagement in a mobile-centric world.
The distinct strategies for each platform ensure an optimal user experience, irrespective of the device used.
Methodologies employed focus on intuitiveness, ease of use, and aesthetic appeal, ensuring the UI complements the UX while meeting the company's strategic goals.
The essence of user-centricity lies in understanding and addressing user needs and preferences.
We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.
