Diagnostic & discovery

Achieve better product-market fit through product discovery with a team of dedicated experts.

Why do I need a product discovery?

Product discovery is essential for understanding customer needs and market trends, ensuring your product is both relevant and competitive.

Validate your idea

About 90% of startups fail, and the number one reason is 'mis-reading market demand' (source: Failory).

By the end of a diagnostic sprint, you'll have the information needed to give yourself the best chance of success.

Understand your users

You'll learn exactly what your users want from your product, and how they’ll use it, before it's built.

This will result in a better user experience, and a quicker development process.

Build the right thing

You'll learn exactly which features are crucial to solve your users’ pain points. You'll be able to prioritise.

This leads to focused investment in the right areas, meaning you're only investing in building things users want, saving money.

Eliminate uncertainty

Through discovery, you'll gain clarity on potential risks and weaknesses in your idea before it's too late.

This not only increases your chances of success as a founder but makes your proposition more compelling to potential investors.


Progress beyond reason

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Why choose Distinction?

One project, one team

We create a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and full service agencies, we're focused 100% on creating and growing businesses using digital products and services. Our knowledge, systems and processes are finely tuned.

Full-service digital

Our expertise covers the full digital services mix, from user research, through design, development and testing, to ongoing support. There's no knowledge lost between phases. And we don't dabble in things we don't understand fully.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
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Frequently asked questions

What are the key deliverables of a product discovery process?

The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.

What is the duration of the product discovery process?

The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.

How does the product discovery process ensure a better product-market fit?

The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.

It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.

To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.