Achieve better product-market fit through product discovery with a team of dedicated experts.
About 90% of startups fail, and the number one reason is 'mis-reading market demand' (source: Failory).
By the end of a diagnostic sprint, you'll have the information needed to give yourself the best chance of success.
You'll learn exactly what your users want from your product, and how they’ll use it, before it's built.
This will result in a better user experience, and a quicker development process.
You'll learn exactly which features are crucial to solve your users’ pain points. You'll be able to prioritise.
This leads to focused investment in the right areas, meaning you're only investing in building things users want, saving money.
Through discovery, you'll gain clarity on potential risks and weaknesses in your idea before it's too late.
This not only increases your chances of success as a founder but makes your proposition more compelling to potential investors.
To make sure our advice fits perfectly with your business aims, we start off with a detailed chat to really get what you're aiming for and the problems you're facing. Then, we customise our diagnostic sprint to directly tackle these goals, making sure it goes hand-in-hand with your overall business strategy.
A diagnostic sprint involves data-driven analysis to understand user behaviour, rapid testing of changes, and pinpointing UX problems. The outcome is a targeted action plan with prioritised recommendations, offering an efficient approach to boost conversions.
The process is tailored by selecting the right research methods (qualitative vs. quantitative, interviews vs. workshops, online vs. in-person, etc.) whilst remaining true to our approach of empathising, defining, creating, and testing & reporting. You may already have completed some of the research, for example, and we would not need to do it.
The outputs are also tailored to meet the needs of the engagement.
This flexibility ensures that the process uncovers opportunities and identifies risks specific to your project.
The key deliverable is a report, which provides a clearer understanding of user needs. Depending on the project, it is sometimes supplemented by wireframes, UX designs, clickable prototypes, technology recommendations and so on.
The product discovery process lasts approximately 5-8 weeks, but this can vary depending on stakeholder availability and complexity of research.
Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.
It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.
The product discovery process enhances product-market fit by filtering out bad ideas early on - saving wasted time, money, and effort. It helps focus all efforts on building the right product, for the right audience.
It employs a team of experts to validate your idea against market demand, ensuring a better chance of success.
To validate market demand, the process engages in stakeholder and user interviews, competitor and market analysis. This rigorous validation helps to avoid mis-reading market demand, a primary reason for startup failure.
