Artificial intelligence (AI)

Artificial Intelligence (AI) is reshaping industries, business models, and user experiences.

Harnessing AI's potential allows businesses to leapfrog competition, offering advanced user-centric solutions that haven't been possible before.

Why should I consider using Distinction for my AI project?

Not sure how AI can work for you?

We've been using AI in one form or another since about 2015, when we first used it to help with a financial decision engine.

Whilst things are changing quickly, our team has good foundations.

Struggling to integrate AI?

Struggling to integrate AI in your business? Our expertise simplifies AI adoption, enhancing efficiency and insights.

Unknown territory?

AI implementation can seem daunting.

We make AI accessible, driving your startup's growth and innovation.

Overwhelmed by complexity?

Overwhelmed by AI complexities?

Our streamlined approach makes AI integration smooth and hassle-free.


Progress beyond reason

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Why choose Distinction?

One project, one team

We create a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and full service agencies, we're focused 100% on creating and growing businesses using digital products and services. Our knowledge, systems and processes are finely tuned.

Full-service digital

Our expertise covers the full digital services mix, from user research, through design, development and testing, to ongoing support. There's no knowledge lost between phases. And we don't dabble in things we don't understand fully.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
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Frequently asked questions

How does Distinction ensure the security and privacy of AI implementations?

Security and privacy are paramount in all our work, not just that involving AI.

We adhere to industry best practices and comply with relevant regulations like GDPR to ensure data protection.

Our solutions are designed with robust security measures, including data encryption, secure data storage, and regular security audits. We also implement strict access controls and data governance policies to safeguard your information and ensure that privacy is maintained throughout the AI implementation process.

Can AI be integrated into my existing business processes?


We begin with an assessment of your current systems to identify integration points and opportunities.

Our team then designs a customised AI solution that aligns with your business objectives and integrates seamlessly with your existing infrastructure. We focus on minimal disruption, ensuring a smooth transition with training and support for your team to adapt to the new AI-enhanced processes.

What types of AI solutions does Distinction offer for businesses?

Distinction offers an increasingly broad range of AI solutions tailored to various business needs.

These include:

  • Machine learning algorithms for predictive analytics
  • Natural language processing for customer service automation
  • AI-driven data analysis for market insights
  • Intelligent automation for operational efficiency

Our solutions are designed to cater to multiple industries, offering custom applications in areas such as finance, healthcare, education, and more.

Each solution is tailored to meet the unique challenges and opportunities of your business, ensuring that you benefit from the most relevant and advanced AI technologies.