Capita, the UK's leading provider of IT services to enterprises, partnered with us to revitalize their digital presence.
Our collaboration significantly enhanced Capita's market positioning and customer acquisition efforts.
Capita's existing website did not accurately reflect their brand positioning and was difficult to navigate, leading to low visitor engagement. Additionally, the lack of integration between their website and Salesforce CRM resulted in disjointed data, and the cumbersome content management system hindered effective content governance.
We conducted a comprehensive discovery phase with internal and external stakeholders to understand Capita's challenges and objectives.
Collaboratively, we implemented the Kentico Digital Experience Platform (DXP), enabling seamless integration with Salesforce CRM. This integration facilitated bi-directional data flow, allowing website activity to be tracked against CRM contact records and CRM data to inform website personalization.
We also led customer experience workshops to develop fresh personas and user journey maps, guiding the design of a tailored user experience.
The redesigned website resulted in a 48% increase in new business enquiries and a 268% rise in conversion rates.
There was also an 8% increase in net new visitors and a 16% improvement in website engagement.
These metrics underscore the effectiveness of the strategic enhancements in driving user engagement and business growth.
