How to get pre-seed funding and why you should

Embarking on a startup journey?

First stop: funding. And not just any funding — we're talking about the very first step in the journey, the pre-seed funding.

Let’s uncover what it's all about and how to utilise it for your new product idea.

What is pre-seed funding?

Pre-seed funding is the initial capital raised to get a startup off the ground. It's the money you'll use to lift your startup idea from doodles on a napkin to a tangible product or prototype.

This funding can range from a few thousand to upwards of a million, depending on various factors like the industry, location, and promise of the idea.

Why you should consider pre-seed funding

1. Idea on Trial: Grab funds, roll out a prototype or MVP, and see how users get on. Pre-seed capital lets you test your concept, refine it, and ensure it has an audience waiting before investing too much.
2. Team Building: Got funds? Now you can woo top talent to join your dream team. The best minds are often drawn to ventures that showcase financial promise.
3. Stepping Stone: Picture this: your startup idea + pre-seed funding = rapid traction. With that momentum, larger funding rounds, like seed or Series A, are closer than you think.
4. Building Blocks: This is your chance to get the basics in place. Branding, marketing, the early operations—it’s all part of the package.

Typical routes to pre-seed funding

Bootstrap your own way

Putting your own money into the startup speaks volumes about your belief in the venture, making it attractive to prospective investors.

The family & friends route

Those closest to you might be willing to invest in your dream. Make sure you're upfront about the venture's risks and provide a clear plan.

Tap into angel investors

These high-net-worth individuals invest their own funds in exchange for a stake in your company.

Network like a pro

‍Relationships matter in the startup world. Attend industry events, reach out to mentors, and never miss an opportunity to meet potential investors.

Wrapping up

Scoring pre-seed funding isn't just about pocketing some cash; it’s an affirmation of your startup idea. It enhances your credibility and can help set your venture on the right course. So, dust off that elevator pitch, make those connections, and show the world your startup deserves to exist.