Our latest thinking

We’re here to guide you through the initial steps of embarking on a digital transformation journey.

In this article, Lee shares his thoughts on the current state of AI.

Statista estimates that worldwide digital transformation spending will exceed 3.4 trillion dollars by 2026. We take a look into why it is important to consider for your business.

Discover how technology is shaking up traditional business models in this insightful article.

Both serve unique roles in the journey from product conception to market release. In this article we compare them and explain how their differences make both these tools extremely in the start-up process.

In this article we break down what customer loyalty is and look at some approaches to consider when in implementing successful loyalty strategies.

Incorporating the right technology into your customer experience strategy can lead to greater customer satisfaction, loyalty, and overall business success. But how can this be achieved?

In today's competitive business landscape, providing exceptional customer experiences has become a crucial factor in achieving success. This is where service design comes into play. But what exactly is service design and why do you need it?

But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.

It's time to rethink personalisation as the only way to personalise online experiences.

Deciding whether to outsource or hire in-house can be a challenging decision for any company. In this article, we explore all the factors that might influence your decision.

When creating a digital product, you’ll hear the acronyms MVP and MMP often. We explain the difference, explore your options and outline go-to-market strategies for your new digital product.

Composable architecture is a key to flexible, scalable and cost-effective business solutions.

We talk about how to align stakeholders in complex organisations around digital strategy and roadmap.

To improve the user experience, you need to measure it. What, then, do we need to measure and why?

Artificial Intelligence (AI) is transforming the world of digital product development, presenting both exciting opportunities and daunting challenges. Let's dive deeper into this cutting-edge technology and see how it is revolutionizing the digital product development landscape.

No matter its size, every business needs to change. How, then, should we communicate this change to the wider team?

Digital products need design systems to scale and deliver standout customer experiences. We explore their business value so that you can justify the investment.

Although Artificial Intelligence (AI) has been around for a while, it has gained significant attention since the release of ChatGPT. In this article, we explore the potential of AI in creating a better future.

With Google’s complete removal of third-party cookies from Chrome expected in 2024, we explore how this will affect financial services firms in their mission to remain customer-obsessed.