User experience (UX)

User experience is more than just creating aesthetically pleasing designs; it's about creating intuitive and memorable journeys that resonate with users.

From in-depth user research to wireframing and usability testing, we ensure that every touchpoint is optimised for your target audience.

Engaging a specialist with our depth of experience in user experience ensures several distinct advantages:

  • 20+ Years' expertise: With 20+ years under our belt, we've seen trends evolve and have continuously adapted, positioning ourselves at the forefront of UX.
  • Diverse portfolio: Our extensive work, including projects with Barclays, Direct Line, and Ford, stands testament to our versatility and adaptability.
  • Specialised tools: Our suite of industry-leading tools ensures we have every resource at hand to dive deep into understanding user behaviours, preferences, and pain points.
  • Dedicated team: Each member of our team is not just skilled but an expert in their domain, bringing unparalleled insights and innovative solutions to the table.

Our dedication to user-centric Design Thinking ensures we approach every challenge with the user's needs at its core. This methodology, combined with Agile practices, allows us to iterate swiftly, making improvements based on real user feedback.

The result? Digital experiences that are not just functional, but also delightful and conducive to your business goals.

Whether it's a completely new product or refining an existing one, our approach is always tailored to your unique requirements and aspirations.

Success stories

Recent examples of our work

Launching a fintech platform to improve the re-mortgage experience

Launching a fintech platform to improve the re-mortgage experience

Changing the way people choose the right mortgage., from 'comparison-to-completion'.
Using design sprints to drive rapid innovation

Using design sprints to drive rapid innovation

Quickly improving customer experience to make substantial improvements to business performance.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

Industry recognition


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Need to know more?

Frequently asked questions

What methods are used for user testing and how is the feedback incorporated into the product roadmap?

User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.

How will understanding our users better lead to cost savings in the development process?

Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.

It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.

Get in touch

Discuss your project with our senior digital strategist today.