User research and testing

User experience is more than just creating aesthetically pleasing designs; it's about creating intuitive and memorable journeys that resonate with users.

From in-depth user research to wireframing and usability testing, we ensure that every touchpoint is optimised for your target audience.

Have you prioritised user experience?

We're experts at creating intuitive user experiences, optimised for conversion and engagement.

Low conversion rates

A poor user experience significantly affects your website conversion rates, which in turn impacts business performance.

By adopting our Design Thinking approach, we put the user at the heart of our decision making.

High bounce rates

Are you seeing a high bounce rate on your app or website? Often, this is due to poor navigation, page layout or high cognitive load.

Book a UX audit below and we'll independently speak to your users to get their honest feedback.

Poor user feedback

Are you getting poor feedback from customers, prospects or users. Or worse still, no feedback at all?

Arrange a free consultation below to turn this feedback into action.

Lack of internal resources

Is your internal team busy on other things? Do they have the necessary training and experience in UX design?

If not, arrange a consultation below to see how we can augment your team or provide ad-hoc support as necessary.

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LEADING THE WHAT AND THE HOW, FOR THE NOW AND THE NEXT

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Why choose Distinction?

One project, one team

We create a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and full service agencies, we're focused 100% on creating and growing businesses using digital products and services. Our knowledge, systems and processes are finely tuned.

Full-service digital

Our expertise covers the full digital services mix, from user research, through design, development and testing, to ongoing support. There's no knowledge lost between phases. And we don't dabble in things we don't understand fully.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
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Frequently asked questions

What design services do you offer?

We specialise in website and mobile app design - including both user experience (UX) and user interface (UI) design. If you have a full project in mind a free consultation is the best way for us to offer something bespoke that fits your needs and project goals.

How does site UX improve our conversion rates?

Site user experience (UX) plays a crucial role in conversion rates as it directly impacts how easily and pleasantly users can navigate and interact with your website. If that journey is frustrating for your customers, they will not convert.

How do you ensure user-centricity in product design, and how is user feedback incorporated into the design process?

The essence of user-centricity lies in understanding and addressing user needs and preferences.

We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.

What methods are used for user testing and how is the feedback incorporated into the product roadmap?

User testing methods may include usability testing, interviews, and surveys. Feedback from these tests is crucial for refining the product, and is incorporated into the product roadmap to ensure alignment with user needs and expectations.

How will understanding our users better lead to cost savings in the development process?

Having a better understanding of users leads to cost savings by ensuring that the right features/functionality in your product are built right the first time.

It clarifies what users want and how they'll use the product, leading to a better user experience and a more efficient development process.