The Building Societies Association (BSA), representing 43 UK building societies and credit unions, required a modernized digital presence to better engage members, enhance communication, and reduce ongoing operational costs. Their website is the most valuable resource for delivering information to a wide range of audiences, including government bodies, regulators, the media, and the public.
By redesigning the website with a member-first approach, we created a more engaging, user-friendly, and cost-efficient platform. The project resulted in a 9.5% increase in session duration, a 47% increase in event registrations, and a 7% rise in registered online users. These improvements solidified BSA’s position as an authoritative voice in the sector while ensuring a sustainable and scalable digital future.
BSA’s legacy website was costly to maintain, difficult to manage, and lacked the functionality to meet modern user expectations. Members struggled with registration and access, engagement levels were low, and the website failed to highlight the value of the sector effectively. Additionally, BSA’s internal team needed a better content management experience, allowing them to publish updates, manage events, and tailor content to different audiences with ease.
The challenge was twofold: deliver an authoritative, easy-to-navigate resource for members while providing a cost-effective, scalable CMS that would improve operational efficiency.
We took an active strategy approach, identifying stakeholder and user needs early in the process. Our solution focused on three core objectives:
By modernizing bsa.org.uk, we delivered a best-in-class digital experience that empowers BSA to engage its members, promote the sector effectively, and operate with greater efficiency and scalability. The result is a website that not only meets current demands but is also future-proofed for ongoing digital innovation.
