Bluebird Care, a leading home healthcare organization, faced challenges in effectively engaging its target audiences.
By redesigning their website with distinct user journeys tailored to each group, we achieved a 69% increase in new visitors and added £12 million to their top-line revenue.
The enhanced digital experience also led to winning four industry awards and saving 416 administrative hours per year.
The existing website attempted to address the needs of three diverse audiences simultaneously, resulting in a diluted message that failed to resonate with any group effectively.
This lack of targeted communication led to missed opportunities in attracting service buyers, recruiting care providers, and engaging potential franchisees.
The fragmented approach also caused confusion among users, diminishing overall user satisfaction
We conducted comprehensive discovery sessions, including separate workshops with individuals arranging care, current carers, and franchisees.
These sessions provided deep insights into the unique needs and expectations of each audience.
Leveraging this understanding, we developed distinct customer journeys within the website, ensuring a user-centric experience tailored to each group's specific requirements.
This approach facilitated relevant and engaging interactions for all users.
The redesigned website led to a 69% increase in new visitors across all channels.
Search visibility improved significantly, with total organic traffic rising from 2.26 million to 4.64 million per year.
On-site user engagement saw a remarkable 506% increase.
Collectively, these enhancements contributed an additional £12 million to Bluebird Care's top-line revenue, garnered four industry awards, and saved 416 administrative hours per year, underscoring the success of the user-centric digital transformation.
