Hallmark Tapes, a leading supplier of adhesive tape solutions, transitioned from an outdated legacy CMS to a modern, composable infrastructure powered by Payload CMS.
This transformation reduced maintenance costs, eliminated ongoing support dependencies, and significantly improved website performance and flexibility. The new platform enabled Hallmark Tapes to manage content seamlessly, introduce new features faster, and future-proof their digital presence.
As a result, the company experienced increased operational efficiency, improved site reliability, and a stronger foundation for long-term growth
The legacy CMS powering Hallmark Tapes' website was outdated, costly to maintain, and difficult to update. Routine content changes required developer intervention, leading to delays and unnecessary expenses.
Security vulnerabilities and compatibility issues with modern tools further complicated management, while sluggish performance negatively impacted user experience.
Additionally, scaling the platform to support new business initiatives was impractical, limiting Hallmark Tapes’ ability to adapt to evolving market needs
To overcome these limitations, we recommended a re-platforming strategy centered around a composable architecture using Payload CMS.
This approach decoupled content management from frontend development, enabling greater flexibility and faster deployments.
Payload CMS was selected for its API-first design, intuitive content management, and seamless integration with modern tools.
We restructured the website’s architecture, allowing Hallmark Tapes to maintain complete control over their digital ecosystem while minimizing reliance on external developers
The migration to Payload CMS resulted in immediate benefits, including reduced operational costs and faster content updates.
The new composable infrastructure improved site performance, increased security, and provided scalability for future growth.
Hallmark Tapes’ team can now manage content with ease, reducing dependency on technical support. The streamlined platform also enables rapid feature development, positioning the company for continued digital success.
By embracing a modern, composable stack, Hallmark Tapes has future-proofed its online presence and unlocked new opportunities for innovation
