Hult Ashridge Business School faced a fragmented digital presence, with over 60 websites operating on 14 different content management systems (CMS).
This complexity led to inconsistent user experiences and high maintenance costs.
By consolidating these into just two streamlined websites, we enhanced user engagement and achieved significant cost savings of $1.6 million per year.
The new digital estate is now perfectly optimized for their two primary audiences: those interested in education at Hult Ashridge and those interested in hosting events at the historic Ashridge House
The sprawling digital estate had become unwieldy, with outdated content and inconsistent branding across numerous platforms.
This fragmentation not only confused users but also strained IT resources, as maintaining multiple unsupported systems was labor-intensive and costly.
The lack of a unified digital strategy hindered the School's ability to effectively communicate its offerings and value proposition to prospective students and partners
We conducted comprehensive stakeholder interviews, user research, and market analysis to understand the institution's needs and challenges.
During a thorough discovery phase, we identified redundancies and areas for improvement before settling on a clear strategy. We focused on consolidating the 60 websites into two: one dedicated to educational programs and another for event and venue bookings. And streamlined the CMS platforms from 14 to one, ensuring a consistent and efficient content management process.
This consolidation resulted in annual IT cost savings of $1.6 million.
The new websites offer a cohesive user experience, improved navigation, and updated content, enhancing the institution's online presence and accessibility for users.
The project was completed within a 20-week timeframe, demonstrating the efficiency and effectiveness of the strategic approach.
