User interface design (UI)

User interface design is the harmonious blend of aesthetics and functionality.

A well-designed interface not only looks appealing but also provides users with intuitive navigation and efficient interactions.

With over 20 years in the digital landscape, we've cultivated a deep understanding of crafting interfaces that speak directly to the user, ensuring every interaction is seamless and every design decision enhances user satisfaction.

Engaging with our studio for UI design means accessing a realm of expertise that's been honed over decades. Our seasoned designers have partnered with diverse businesses, from startups on the brink of disruption to established names seeking a fresh digital outlook. Our portfolio, peppered with collaborative projects like Obu, The Gruffalo, and MoneySuperMarket, provides a glimpse into our versatility and commitment to excellence.

At the heart of our UI design methodology is an unwavering focus on the user. We incorporate the principles of Design Thinking and Agile practices, ensuring a swift, iterative process responsive to real-time user feedback. This approach, combined with our suite of cutting-edge tools, facilitates the creation of designs that aren't just visually captivating but also geared for optimal performance. We pride ourselves on crafting interfaces that drive engagement, foster loyalty, and bolster business outcomes.

High-growth startups in sectors disrupted by technology have unique challenges and opportunities. Our wealth of experience in this niche means we can anticipate user needs, predict market trends, and design interfaces that not only meet but exceed expectations. Every pixel we craft is a step closer to your business achieving its digital potential.

Ready to redefine your digital presence with unmatched UI design? Start a dialogue with our digital strategist today and embark on a journey of visual excellence.

Success stories

Recent examples of our work

Launching a fintech startup in just three months
HD Decisions

Launching a fintech startup in just three months

How we helped two fintech founders launch their startup and grow to acquisition in just three years.
Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Launching an MVP for the UK’s first fintech platform designed to close the gender investment gap

Creating the UK’s first fintech platform designed to empower women and close the gender investment gap, for good.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

Industry recognition


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Need to know more?

Frequently asked questions

How do you approach web and mobile design differently, given the unique user engagement challenges in each platform?

The approach towards web and mobile design involves crafting intuitive designs tailored to the platform.

For web design, the focus is on creating a lasting digital impact, while mobile design emphasises seamless user engagement in a mobile-centric world.

The distinct strategies for each platform ensure an optimal user experience, irrespective of the device used.

What methodologies do you employ in user interface (UI) design to ensure it meets the needs of dynamic startups?

Methodologies employed focus on intuitiveness, ease of use, and aesthetic appeal, ensuring the UI complements the UX while meeting the company's strategic goals.

How do you ensure user-centricity in product design, and how is user feedback incorporated into the design process?

The essence of user-centricity lies in understanding and addressing user needs and preferences.

We employ a holistic approach to product design that goes beyond aesthetics, focusing on creating experiences that resonate with users. Through in-depth market analysis, user interviews, and feedback loops, user feedback is continuously incorporated into the design process, making the product evolve in alignment with user expectations.

Get in touch

Discuss your project with our senior digital strategist today.