Minimal Viable Product (MVP)

A Minimal Viable Product (MVP) is a market-ready, user-centric solution to validate your idea and growth potential.

It's designed with enough features to show early users, while providing a platform for feedback.

Why should I consider an MVP instead of a 'big bang' release of a new product?

An MVP isn't right for all scenarios. But there are plenty of benefits in most cases, including:

Speed to market

An MVP is the most effective way to turn an idea into a tangible product, without compromising on delivering genuine value to users.

Lower initial investment

An MVP is always cheaper to create than the full product. So your financial risk is far lower with an MVP.

Reusable effort

Most of the time, the effort that goes into an MVP can be 're-used' in the full product.

Investment ready

Investors love seeing the results of an MVP when considering their investment. It's a great way for them to rationalise the risk of investment.


Progress beyond reason

Free self-assessment tool:
Benchmark the health of your digital product, website or App.
Find out more
Let's Talk

Contact us


Industry recognition

Company logoCompany logoCompany logoCompany logoCompany logoCompany logo
What makes us worth talking to?

Why choose Distinction?

One project, one team

We create a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and full service agencies, we're focused 100% on creating and growing businesses using digital products and services. Our knowledge, systems and processes are finely tuned.

Full-service digital

Our expertise covers the full digital services mix, from user research, through design, development and testing, to ongoing support. There's no knowledge lost between phases. And we don't dabble in things we don't understand fully.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.
Need to know more?

Frequently asked questions

What are some common mistakes to avoid when developing an MVP?

The most common mistakes we see in MVP development include:

  • Trying to include too much in the MVP - losing the 'minimum' aspect
  • Neglecting user experience
  • Underestimating the importance of design
  • Ignoring market research
  • Not paying attention to feedback

It's essential to focus on core functionalities that reflect the product's value proposition.

Misinterpreting what the market needs, focusing too much on perfection, and launching too late can also hinder the success of an MVP.

Avoid making big assumptions without proof (ideally backed up by data) and ensure to gather and act on user feedback to iterate and improve the product continuously.

What are the key components or features of an MVP?

The key components of an MVP include just enough features to satisfy (ideally delight) early customers and provide feedback for future product development.

The essential features are those that solve the core problem for your target audience, which obviously vary from product to product.

The MVP should include a basic user interface, essential functionalities to test the primary hypothesis, and enough value to make the user interested in the product. 'Enough value' is a subjective measure, and will also vary from product to product.

It should also be able to collect user feedback effectively for future improvements. The focus should be on simplicity and the minimum set of features to address the primary need of your target market.

How does an MVP differ from a prototype or full-fledged product?

An MVP differs significantly from a prototype and a full-fledged product.

A prototype is a preliminary model to explore ideas and design concepts, not necessarily intended for release to the public. It's more about testing a concept than a market-ready product.

In contrast, an MVP is a simplified version of the product, developed with enough features to attract early adopters and validate a product idea early in the product development cycle.

A full-fledged product is a completely developed product with all intended features and functionalities, ready for the mass market.

We elaborate on the differences between and MVP and a prototype in our journal.

What is a Minimum Viable Product (MVP) and why is it important?

A Minimum Viable Product (MVP) is a development technique where a new product is introduced with basic features to satisfy (ideally delight) early adopters.

The main goal of an MVP is to quickly gather user feedback to iterate and improve the product.

It's crucial because it allows businesses to test a product hypothesis with minimal resources, reduce time to market, and avoid long and potentially unnecessary work.

An MVP helps in identifying the interest of the target audience and gathers valuable insights about customers' needs and preferences, which can guide future development.

We elaborate on this in our guide to MVPs.

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product