Before investing significant resources into the creation of an MVP or full development of a digital product, it's invaluable to have a tangible representation of your vision.

Prototyping serves as this bridge, giving a visual and partially interactive version showing your ideas, ensuring alignment with objectives and user expectations.

With our expertise in prototyping, we guide startups through the journey of breathing life into their concepts, providing a vivid preview of the final product.

Our approach to prototyping is rooted in discovery and iteration.

Utilising Design Thinking, we ensure that the prototypes we craft align closely with user needs and behaviours, creating a foundation for a product that's not only visually appealing but also user-centric. The Agile methodologies we employ further bolster this process, ensuring flexibility and adaptability, allowing for continuous refinement based on feedback and insights.

For startups, especially those eager to visualise new ideas and validate them before diving into full-scale development, prototyping is indispensable. It reduces risks, provides clarity, and becomes a pivotal tool for stakeholder communication and user testing. Essentially, it's about ensuring that when the product development baton is passed on, it's with clear direction and purpose.

Success stories

Recent examples of our work

Using design sprints to drive rapid innovation

Using design sprints to drive rapid innovation

Quickly improving customer experience to make substantial improvements to business performance.
Rapid prototyping for Endura
Endura (Pentland)

Rapid prototyping for Endura

How design thinking helped a global retailer’s innovation team turn their idea into reality.
What makes us worth talking to?

Why choose Distinction?

One project, one team

We spin up a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and digital agencies, we're focused 100% on the creation and growth of digital products. Our knowledge, systems and processes are finely tuned.

Full product lifecycle

Our expertise covers the full product development lifecycle, from research, through design, development and launch, to ongoing support. There's no knowledge lost between phases.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

Industry recognition


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Frequently asked questions

How does an MVP differ from a prototype or full-fledged product?

An MVP differs significantly from a prototype and a full-fledged product.

A prototype is a preliminary model to explore ideas and design concepts, not necessarily intended for release to the public. It's more about testing a concept than a market-ready product.

In contrast, an MVP is a simplified version of the product, developed with enough features to attract early adopters and validate a product idea early in the product development cycle.

A full-fledged product is a completely developed product with all intended features and functionalities, ready for the mass market.

We elaborate on the differences between and MVP and a prototype in our journal.

How do you approach prototyping, and how is it beneficial in visualising the final product?

Prototyping is crucial for visualising the final product and gathering early feedback.

The prototyping service transforms concepts into tangible (often clickable) visuals, bridging the gap between imagination and reality.

This iterative process of prototyping, testing, and refining helps in identifying design issues early, saving time and resources in the long run.

Get in touch

Discuss your project with our senior digital strategist today.