Why you need to measure digital transformation success

This article explains why measuring transformation efforts is crucial and offers suggestions for success in your digital transformation journey.
Written by
Sean Riordan
Published on
March 12, 2024
Why you need to measure digital transformation success

With technology advancing rapidly, digital transformation has become a necessity rather than a choice.

Those responsible for digital transformation initiatives must effectively measure the progress and impact of digital transformation.

This article breaks down why measuring is crucial and suggestions to consider for success in your digital transformation efforts.

Understanding the goals of digital transformation.

Before diving into metrics and KPIs, defining what digital transformation means for your organisation is essential.

Is it about improving customer experience, streamlining operations, or fostering innovation? Setting clear, achievable objectives is the first step. Remember, these goals should align with your broader business strategy, whether it’s short-term gains or long-term transformation.

Who in the business is responsible for the delivery of these objectives? Organisations with an involved Chief Digital Officer are six times more likely to succeed in digital transformation.

Depending on the complexity of your transformation, hiring someone to take ownership maybe necessary.

At Distinction we use our diagnose, define, deliver approach to provide digital transformation initiatives to clients.

By diagnosing the needs and then defining the outcomes, a clearer picture can beset of who needs to be responsible. Allowing for a successful implementation.

Key Performance Indicators(KPIs) for Digital Transformation

Common Key Performance indicators (KPIs) include customer engagement levels, the efficiency of digital processes,and your team's proficiency in digital skills.

Tailoring KPIs to fit your specific business needs and objectives is crucial. If customer experience is important, look at things like online customer satisfaction scores or digital engagement rates.

Quantitative Measures

In the digital age, data is king. Numbers like revenue growth, conversion, and adoption rates show how your digital efforts are working.

Utilise advanced analytics tools to track these metrics, ensuring you have real-time data to inform your decisions.

Qualitative Measures

Whilst numbers are important, don’t over look qualitative measures of success. These include customer satisfaction and feedback, employee engagement and sentiment, and the rate of innovation and new ideas generated.

Surveys, interviews, and feedback sessions can all gather qualitative data, offering insights that numbers alone can't provide.

Measuring the impact of your digital transformation strategy can provide unique selling points based on customer feedback.

Balancing Short-Term Wins and Long-Term Transformation

One of the biggest challenges in digital transformation is balancing quick wins with long-term goals. Celebrate short-term successes but keep your focus on the long-term vision.

Avoid the trap of complacency with early achievements and continually strive for sustainable, strategic transformation.

Regular Review and Adaptation

Digital transformation is not a set-and-forget strategy. Regularly review your progress against the set KPIs and be ready to pivot your strategy as required. This agility is crucial in a digital environment where market conditions and technology trends can change rapidly.


Measuring digital transformation effectively is as important as the transformation itself. To make sure your digital transformation is going well, set goals, choose KPIs, and review your strategy regularly.

If you would like to speak about your digital transformation journey get in touch with us today.

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