Written by
Nichola Hudson
Published on
April 17, 2023
There are a few genuine truths in digital design and creation.
Chief among them is this: A well-designed product and enjoyable user experience are not optional.
These two basic principles — user interface (UI) Design & user experience (UX) Design — must be fully embraced. For some, this can be challenging: After all, you may have a great product idea, but you may not know how to create something fully functional from a UI or UX perspective.
Fortunately, you can use many specific principles to maximise your digital product's success, value and long-term sustainability.
User interface design refers to understanding a user's needs and ensuring that your digital product allows them to easily complete whatever task they are attempting to do. Appropriate user interface design means actions likely in high demand are easy to find and complete. It also means you must make design intuitive for any task, even those less likely.
You cannot have a digital product without a solid interface design. For example, imagine the web browser on which you read this article.
These days, users expect smooth and seamless scrolling that they can complete by clicking their mouse or flicking their finger. This is a basic UI design. However, if your product required users to execute multiple actions before reading text, they would immediately avoid it.
User experience design differs from the user interface, as it refers to how your team designs an ideal experience for users using your product. When done right, your UX design can completely transform your customer experience.
There are five key components to UX design:
When considering UX design, your team must consider all five steps to creating the ideal product. The five steps move from abstract concepts to more concrete designs. They are foundational and build off of each other.
Creative design is one of the core principles that can ensure your UI experience meets your customer's needs and expectations.
When creating a UX design, you must balance a few basic principles. For example, how can your product create a more functional or intuitive design? How can your UX design generate better outcomes or ensure a more favourable overall customer experience?
Furthermore, as noted above, UX design is all about ease of use and understanding. Creativity is important, but you cannot sacrifice those core elements to create something new. You must create a creative design that adheres to the five core UX design elements. Failing to do so means you risk designing a product that will not meet your customer's needs.
When attempting a new, creative UI design, there are a few core things to keep in mind:
Likewise, when developing a creative UX design, consider the following:
From a user interface design perspective, there are a few things you should keep in mind:
User experience design needs to contain these core elements:
Creating an excellent UI and UX design is hard. At Distinction, we do what we can to make it easier. We're here to help digital partners who want to create the best possible product. Ready for more? Get in touch today.
There are a few genuine truths in digital design and creation.
Chief among them is this: A well-designed product and enjoyable user experience are not optional.
These two basic principles — user interface (UI) Design & user experience (UX) Design — must be fully embraced. For some, this can be challenging: After all, you may have a great product idea, but you may not know how to create something fully functional from a UI or UX perspective.
Fortunately, you can use many specific principles to maximise your digital product's success, value and long-term sustainability.
User interface design refers to understanding a user's needs and ensuring that your digital product allows them to easily complete whatever task they are attempting to do. Appropriate user interface design means actions likely in high demand are easy to find and complete. It also means you must make design intuitive for any task, even those less likely.
You cannot have a digital product without a solid interface design. For example, imagine the web browser on which you read this article.
These days, users expect smooth and seamless scrolling that they can complete by clicking their mouse or flicking their finger. This is a basic UI design. However, if your product required users to execute multiple actions before reading text, they would immediately avoid it.
User experience design differs from the user interface, as it refers to how your team designs an ideal experience for users using your product. When done right, your UX design can completely transform your customer experience.
There are five key components to UX design:
When considering UX design, your team must consider all five steps to creating the ideal product. The five steps move from abstract concepts to more concrete designs. They are foundational and build off of each other.
Creative design is one of the core principles that can ensure your UI experience meets your customer's needs and expectations.
When creating a UX design, you must balance a few basic principles. For example, how can your product create a more functional or intuitive design? How can your UX design generate better outcomes or ensure a more favourable overall customer experience?
Furthermore, as noted above, UX design is all about ease of use and understanding. Creativity is important, but you cannot sacrifice those core elements to create something new. You must create a creative design that adheres to the five core UX design elements. Failing to do so means you risk designing a product that will not meet your customer's needs.