As part of a sustained period of acquisition-backed growth, Air IT needed to consolidate multiple acquired company websites under a single, unified brand - without sacrificing organic search rankings, SEO authority, or customer experience.
We took a phased approach to migrate each acquired business onto Air IT’s WordPress platform, ensuring a smooth transition while maintaining search visibility and site traffic.
This strategic consolidation not only strengthened Air IT’s market presence but also enhanced operational efficiency, making the brand more recognizable and scalable for future growth.
As Air IT rapidly expanded through acquisitions backed by August Equity, the company inherited multiple standalone websites, each with its own branding, domain authority, and SEO presence.
A poorly executed migration risked losing search rankings, disrupting customer journeys, and creating brand inconsistency.
Additionally, aligning content, messaging, and lead generation strategies across all acquired brands required careful planning to ensure a seamless transition without confusion for customers or search engines.
To mitigate these risks, we implemented a structured, multi-phase consolidation strategy:
By executing a methodical digital consolidation, we ensured Air IT’s rapid expansion translated into a stronger, more authoritative market presence without sacrificing customer trust or search engine performance.
