The creation and integration of a Learning Management System (LMS) into the UKAS website transformed how training courses are presented and booked, improving efficiency and user engagement.
The modernization eliminated manual booking processes, reduced administrative workload, and enhanced the customer experience.
As a result, UKAS saw a 26% reduction in the time users spent on course pages before booking, improved conversion rates, and strengthened its reputation as a professional and forward-thinking organization.
The outdated system relied on a manual, time-consuming booking process that created delays, errors, and inefficiencies. The reliance on a Salesforce web-to-lead form meant UKAS staff had to process bookings manually, leading to unnecessary administrative burdens.
Additionally, course pages lacked depth and clarity, making it harder for users to find the right courses and commit to bookings. These limitations impacted both operational efficiency and the user experience.
Rather than a disruptive overhaul, UKAS took a structured, phased approach to integrating an LMS while enhancing its website. The first phase updated the Content Management System (CMS) to allow for richer course descriptions, speaker bios, and FAQs. The second phase introduced new course page templates and an API-driven widget that ensured course details were always accurate and up to date. This methodical approach minimized risks while delivering immediate value.
With the LMS integration, UKAS eliminated the need for manual booking processing, allowing staff to focus on higher-value activities. The streamlined course pages made it easier for users to find relevant training and complete bookings faster, improving engagement and conversion rates. The automation of enrolments reduced errors, enhanced the participant experience, and positioned UKAS as a leader in digital course delivery. These improvements have made UKAS’s training programs more accessible, efficient, and scalable for the future.