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Read the latest thoughts, insights and opinions from our team.
How to use technology to build a better customer experience
Incorporating the right technology into your customer experience strategy can lead to greater customer satisfaction, loyalty, and overall business success. But how can this be achieved?
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Service design: what is it? And why do you need it?
In today's competitive business landscape, providing exceptional customer experiences has become a crucial factor in achieving success. This is where service design comes into play. But what exactly is service design and why do you need it?
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Understanding product-market fit and 7 ways to find it
Developing the next big thing can be time consuming, expensive and risky. Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.
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Design Sprints: When to use them for user research
But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.
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How to get pre-seed funding and why you should
Embarking on a startup journey? First stop: funding. And not just any funding — we're talking about the very first step in the journey, the pre-seed funding.
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The four pillars of product thinking
In today's fast-paced business landscape, having a product-centric mindset is crucial for success. In this article, we will explore the four pillars of product thinking and how they contribute to effective product development.
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Angel investors: Navigating the world of early-stage funding
Angel investors can significantly influence a startup's path, both in terms of financial backing and mentorship. We look at who these investors are, and how they operate.
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How to create a Go-To-Market (GTM) strategy
Having a great product or service isn't enough to guarantee success. You need a well-thought-out plan for getting your offering into the hands of your target customers.
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How to raise money for a prototype
Every entrepreneur's journey starts with a vision. But between that initial idea and a market-ready product often lies the challenge of creating a prototype – a tangible or functional representation of what's been envisioned. The question is, how do you fund it?
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15 ways to test your product idea using Lean Market Validation
So, you've got this exciting product idea and you're itching to see if the world's going to love it as much as you do. Let’s go over 15 ways to test your idea before investing your life savings!
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Four pathways to business model innovation
Navigating the fast-paced business world means constantly thinking on your feet and being ready to change and adapt. This article explores four pathways to business model innovation.
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From hotels to digital: why personalisation is the Achilles heel of truly personalised experiences
It's time to rethink personalisation as the only way to personalise online experiences.
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Should my company outsource or hire in-house?
Deciding whether to outsource or hire in-house can be a challenging decision for any company. In this article, we explore all the factors that might influence your decision.
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MVP or MMP? What's the difference?
When creating a digital product, you’ll hear the acronyms MVP and MMP often. We explain the difference, explore your options and outline go-to-market strategies for your new digital product.
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An introduction to composable architecture
Composable architecture is a key to flexible, scalable and cost-effective business solutions.
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Is everybody on board?
We talk about how to align stakeholders in complex organisations around digital strategy and roadmap.
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4 ways to improve user experience on a budget
To improve the user experience, you need to measure it. What, then, do we need to measure and why?
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What is the Business Model Canvas, and how do I use it?
This simple yet transformative tool can help anyone—from the garage-bound inventor to the corporate innovator—visualize and strategise their business idea. Let's break it down.
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The opportunities and challenges of using AI in digital product development
Artificial Intelligence (AI) is transforming the world of digital product development, presenting both exciting opportunities and daunting challenges. Let's dive deeper into this cutting-edge technology and see how it is revolutionizing the digital product development landscape.
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Designing a roadmap that speaks to your whole team
No matter its size, every business needs to change. How, then, should we communicate this change to the wider team?
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