Xperience by Kentico
DXP solution partner

Looking to implement a best-in-class digital experience platform that maximises ROI?

Both Kentico Xperience 13, and Xperience by Kentico enables faster and more flexible implementation, so you can start small and build as you grow.

Two people working

Why Kentico?

Our partnership with Kentico gives marketing and sales-led businesses the features and functionality to grow to the next level.


Reduce your reliance on third party integrations with Kentico. With built in CMS, ecommerce, and marketing tools, you can reduce the complexity and cost of your MarTech stack.

360° view

Our solution aids you in expanding your content distribution as your business grows, allowing you to keep pace with your ever-changing audience.


With its hybrid headless infrastructure, Kentico empowers developers to build and customise your site or app with ease, utilising the languages and frameworks of their choice.


With Kentico, your content's security and privacy are ensured via stringent compliance with GDPR, privacy protection, and a secure hosting environment.

Multi-channel delivery

Reach your customers on various platforms and media channels by connecting content across devices, social media, and other digital channels to create a stunning omnichannel experience.

Low-code solution

Rapidly create new landing pages, A/B tests and other content without the need for a developer.

Stats the set us apart

There's only a handful of agencies with the ability to deliver enterprise-scale projects across the US and UK, and few are able to match our stats.
Successful Kentico projects
Years working with Kentico
More likely to exceed projects goals than our competitors*
Faster to get to market than our competitors*
* Based on customer feedback and BIMA / Drum industry benchmark data.
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The ultimate guide to content mangement systems (CMS)

We look at the three main types of content management systems (CMSs):

  • Traditional CMS / DXP
  • Website builders
  • Headless / composable CMS

So you can assess which is best for your business.

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What makes us worth talking to?

Why choose Distinction?

One project, one team

We create a dedicated team to work exclusively on your project. From the moment we start working together, we're never distracted by other projects. It's all about yours.

Specialised focus

Unlike consultancies and full service agencies, we're focused 100% on creating and growing businesses using digital products and services. Our knowledge, systems and processes are finely tuned.

Full-service digital

Our expertise covers the full digital services mix, from user research, through design, development and testing, to ongoing support. There's no knowledge lost between phases. And we don't dabble in things we don't understand fully.

Transparent collaboration

Our team will work with you like it's an in-house team. Daily communication, transparent dashboards and agile boards, and shared Teams/Slack channels are the norm.

Tech with a creative edge

Every project team includes a blend of strategists, techies and creatives to ensure no stone is left unturned.

Quick ways to get started

We tailor every solution to your unique challenges. Here are three potential ways to get started.

Free Consultation

1 hour
Arrange a free, no obligation consultation with one of our experts. Come away with clear next steps.
Find out more

Personalised Kentico demo

2 hours
One of our experts will walk you through the Kentico capabilities and show you how to create amazing digital experiences.
Find out more

Technology Audit

2-3 weeks
Get a clear understanding of how to enhance and future-proof your technology stack and integrations. Our Technology Audit is a comprehensive audit of the major technology issues affecting your business, resulting in a clear roadmap to success.
Find out more
Free self-assessment tool:
Benchmark the health of your digital product, website or App.
Find out more
Need to know more?

Frequently asked questions

How do you handle project timelines and deadlines?

At the start of the project, we establish an overarching timeline with key milestones. Regular sprint planning and review meetings ensure that we are consistently aligned with these milestones. During these meetings, we assess progress, address any challenges, and adjust our plan as needed to meet the deadlines.

What is your approach to a development project?

We use agile methodologies in our development projects and our approach is centred around flexibility and collaboration.

We begin with a comprehensive discovery phase, where we work closely with you to understand your goals, target audience, and functional requirements. This phase sets the foundation for the project.

Following this, we break down the project into smaller, manageable iterations or 'sprints.' Each sprint focuses on a specific set of features or functionalities, allowing for rapid development.

How does Distinction ensure the security and privacy of AI implementations?

Security and privacy are paramount in all our work, not just that involving AI.

We adhere to industry best practices and comply with relevant regulations like GDPR to ensure data protection.

Our solutions are designed with robust security measures, including data encryption, secure data storage, and regular security audits. We also implement strict access controls and data governance policies to safeguard your information and ensure that privacy is maintained throughout the AI implementation process.

What are the key components or features of an MVP?

The key components of an MVP include just enough features to satisfy (ideally delight) early customers and provide feedback for future product development.

The essential features are those that solve the core problem for your target audience, which obviously vary from product to product.

The MVP should include a basic user interface, essential functionalities to test the primary hypothesis, and enough value to make the user interested in the product. 'Enough value' is a subjective measure, and will also vary from product to product.

It should also be able to collect user feedback effectively for future improvements. The focus should be on simplicity and the minimum set of features to address the primary need of your target market.

What is a Minimum Viable Product (MVP) and why is it important?

A Minimum Viable Product (MVP) is a development technique where a new product is introduced with basic features to satisfy (ideally delight) early adopters.

The main goal of an MVP is to quickly gather user feedback to iterate and improve the product.

It's crucial because it allows businesses to test a product hypothesis with minimal resources, reduce time to market, and avoid long and potentially unnecessary work.

An MVP helps in identifying the interest of the target audience and gathers valuable insights about customers' needs and preferences, which can guide future development.

We elaborate on this in our guide to MVPs.

What specific technologies and frameworks do you use?

We're agnostic. We use a range of modern technologies tailored to the project's needs, including:

  • Modern front-end technologies such as React, Vue, NextJS and Tailwind CSS
  • Leading backend technologies including .NET, Java and PHP
  • Native mobile development using Swift, React Native, Kotlin and Flutter
  • Scalable database services including Azure SQL, CosmosDB, MongoDB and others
  • Composable CMS platforms such as, Sanity, Prismic and Payload CMS
  • Best of need DXP systems such as Umbraco, Kentico and WordPress
  • Codeless prototyping solutions such as Webflow and Retool

This enables us to choose the right technology stack that aligns with the project's goals and the long-term vision.

You can read more about our technology partners here.

What's the approach towards creating a Minimum Viable Product (MVP) and how does it evolve into a full digital product?

Creating a Minimum Viable Product (MVP) involves identifying and implementing the core functionalities that showcase the product's value, then launching to get user feedback to evolve the product.

The evolution from MVP to a full-fledged digital product is a structured process that entails iterative design, user testing, and feedback incorporation.

This iterative process ensures that the product continually improves and aligns with market demands, eventually culminating in a well-rounded digital product

Report: Kentico is recognized in the Gartner® Magic Quadrantfor DXPs

Read the report to discover:

  • The current state of the DXP market including market trends
  • 14 DXP vendors’ strengths and cautions
  • The business and product criteria for inclusion
  • An analysis of each company’s completeness of vision and ability to execute
  • Why Kentico has been recognized
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