Nottingham Girls High School

Driving demand for leading a independent school

Conversion rate optimisation (CRO)
User research and testing
Web design
Improving Customer Experience

The story of how we've driven record open day visitors to a prestigious day school, helping the school meet its attendance targets despite increased competition.

£1.4m
increased revenue
2x
award finalist
100%
of event capacity
3x
increase in previous records
"I always have very good, valuable conversations with the guys at Distinction, always open and honest. They’re straight forward, reliable and do what they say they will... deliver results!"
Claire Bale, Director of Marketing

Nottingham Girls' High School came to us with three challenges:

  1. To break the stigmas around private schools and single sex education
  2. To address the increased competition from the adjacent boys’ high school becoming co-ed, and
  3. To reverse the falling numbers in student admissions

Following a period of research and testing, we make various changes across their brand, website, messaging, and user journeys and built a multi-channel digital advertising strategy to increase registrations.

The senior school is now at full capacity and the open days are hitting the highest ever attendance numbers.

The most recent open day generated potential school fees in excess of £1.4m.

Driving demand for leading a independent school
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