Our latest thinking

Read the latest thoughts, insights and opinions from our team.

How technology is disrupting traditional business models

Discover how technology is shaking up traditional business models in this insightful article.

What's the difference between a Prototype and an MVP

Both serve unique roles in the journey from product conception to market release. In this article we compare them and explain how their differences make them these tools extremely in the start-up process.

The understandable guide to startup funding stages

Navigating the world of startup funding can feel like trying to decode a secret language. You hear terms like "pre-seed," "Series A," "bridge rounds," and wonder what they all mean. No worries! We've got you covered.

How to use technology to build a better customer experience

Incorporating the right technology into your customer experience strategy can lead to greater customer satisfaction, loyalty, and overall business success. But how can this be achieved?

Service design: what is it? And why do you need it?

In today's competitive business landscape, providing exceptional customer experiences has become a crucial factor in achieving success. This is where service design comes into play. But what exactly is service design and why do you need it?

Understanding product-market fit and 7 ways to find it

Developing the next big thing can be time consuming, expensive and risky. Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.

Design Sprints: When to use them for user research

But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.

How to get pre-seed funding and why you should

Embarking on a startup journey? First stop: funding. And not just any funding — we're talking about the very first step in the journey, the pre-seed funding.

The four pillars of product thinking

In today's fast-paced business landscape, having a product-centric mindset is crucial for success. In this article, we will explore the four pillars of product thinking and how they contribute to effective product development.

Angel investors: Navigating the world of early-stage funding

Angel investors can significantly influence a startup's path, both in terms of financial backing and mentorship. We look at who these investors are, and how they operate.

How to create a Go-To-Market (GTM) strategy

In today's competitive business landscape, having a great product or service isn't enough to guarantee success. You need a well-thought-out plan for getting your offering into the hands of your target customers. A Go-to-Market (GTM) strategy is a comprehensive plan that outlines how a company will introduce and deliver its products or services to its target market.

How to raise money for a prototype

Every entrepreneur's journey starts with a vision. But between that initial idea and a market-ready product often lies the challenge of creating a prototype – a tangible or functional representation of what's been envisioned. The question is, how do you fund it?